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aerofit.com
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Aerofit: The 67-Person $14.8M Machine
How a niche heavy-industry player is quietly dominating without a digital footprint
In a world obsessed with digital scale, Aerofit proves that industrial dominance doesn't require a flashy website or viral traffic. With just 67 employees generating $14.8M in revenue, they've built a fortress in the heavy industry space—completely offline.
"Aerofit doesn't compete online—they compete on the ground, in factories and industrial sites where trust is currency and relationships are assets."
The Human Network
Their team structure reveals a classic industrial playbook: regional sales directors (Mike Brailey in US Northwest, Charlie Simpson in UK/Ireland) paired with technical specialists (Steven Bonsall in IT, Nhat Mai in Standards). This isn't a digital-first company—it's a relationship-first organization where 67 people manage $14.8M through direct sales and technical consulting. Each employee generates ~$221K in revenue, a ratio that suggests high-value, low-volume transactions typical of heavy industry.
The Zero-Digital Paradox
Here's the provocative truth: Aerofit.com registers zero monthly visits. Not low—zero. This isn't a failure; it's a strategic choice. While competitors chase SEO and content marketing, Aerofit operates entirely through offline channels: trade shows, direct sales, and referral networks. Their website serves as a digital business card, not a lead generation engine. In heavy industry, where purchase cycles can last months and decisions involve multiple stakeholders, a flashy website matters less than a trusted engineer's recommendation.
The 2.9/5 Trustpilot rating from just 3 reviews tells its own story. In heavy industry, customers don't typically leave public reviews—they call their contacts directly. That rating likely reflects individual service hiccups rather than systemic issues, and the low volume suggests most transactions happen outside public review platforms.
- Regional sales structure mirrors industrial buying patterns
- Technical staff (Standards Engineer) prioritized over marketing roles
- Revenue-per-employee ($221K) indicates high-value B2B contracts
- Zero digital traffic suggests complete reliance on offline channels
- Trustpilot presence is incidental, not strategic
The Unsexy Billion-Dollar Playbook
Aerofit proves that in heavy industry, digital presence is optional—but technical expertise and regional relationships are mandatory. They're not building a brand; they're building a network.
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Reviews (3)
Change from 3stars to 4
Only giving 4 stars because I have had a few issues with the app but otherwise I'm super happy with the product itself! In just a few days I've noticed changes in my respiration. I went for the whole package, app and the 2.0. I'm happy so far! My previous review was a 3 star but strictly because I was having issues with the app. I rebooted and it came back ready!
Purchased pre release and it is a…
Purchased pre release and it is a fantastic product completely let down by the most useless app that never works making the product useless.
It comes with no instructions and…
It comes with no instructions and unclear how to charge it.
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About aerofit.com
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aerofit.com receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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