aeroplan.com
aeroplan.com
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Aeroplan.com: The Loyalty Giant That's Quietly Struggling
A deep dive into Air Canada's loyalty platform with a 1.2-star rating and 13K monthly visits
Aeroplan.com isn't just another travel loyalty program—it's a 30-year-old behemoth with 295 employees and $81M in revenue that's somehow flying under the radar with a catastrophic 1.2-star Trustpilot rating. The disconnect between its scale and digital footprint reveals a story of legacy dominance meeting modern user expectations.
"A $81M revenue machine with a 1.2-star rating isn't a business problem—it's a product crisis waiting to be solved."
The Silent User Base
Aeroplan.com captures just 13,676 monthly visits—a shockingly low figure for a loyalty program serving millions of Air Canada passengers. With 61% of traffic coming from organic search and only 28% direct, it suggests users aren't actively seeking out the platform. They're either forced to use it or discovering it incidentally. For a program that's been around since 1984, this engagement gap is damning.
The Digital Gravity Problem
The company's global rank of #1,993,168 places it in the bottom 0.2% of websites by traffic. Even more telling: their top keyword is 'aeroplan.com' itself with just 40 monthly searches. This isn't a growth story—it's a maintenance story. The platform appears to be surviving on legacy relationships and Air Canada's captive audience rather than product excellence.
The leadership team includes Apollo Retsinas (Director, Travel & Retail Marketing) and Josee Russo (Director Fraud Prevention), suggesting the organization is structured around risk management and partnerships rather than user experience innovation. The absence of a Chief Product Officer or Chief Technology Officer from the key people list speaks volumes about priorities.
- Traffic dependency on organic search (61%) indicates weak brand recall
- Trustpilot score of 1.2/5 from 112 reviews shows systemic UX failures
- Top keyword is the brand itself—no discoverability for value propositions
- Revenue per employee of ~$275K suggests operational inefficiency
The Loyalty Paradox
Aeroplan.com proves that legacy brand equity can't compensate for digital product neglect forever. The 1.2-star rating is the market's verdict: scale without satisfaction is just bloat.
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Reviews (20)
Value of points depreciated by 50% in a few years.
This is a general review on Aeroplan, and the rapid depreciation of their points, as I was amazed at how little they are worth. Aeroplan was traditionally a great option for flight rewards, and it wasn't too long ago that 90,000 points could get you business class to Europe on an AC or Lufthansa flight. No more. It seems the best deal is around 140,000 points, and that is on a Eurowings Discover, which has a very dated business class, definitely a step down. I am actually unable to find AC flights at base point amounts. I don't doubt they are available somehow, but I haven't seen them and I looked at every date for over a month, and looked at multiple airports in Europe. At one point my 500k points would have been 5 business class trips to Europe, now it's 2, or maybe 3. 50% of the value of my points has been depreciated away. I'm currently looking at switching from my Aeroplan Visa as I don't really want any more points.
Deactivated the same day I made account
I just made an account today for an emergency flight in 3 days that I found a great deal for using miles. out of nowhere it says my account is deactivated, and now I have to pay $600 for a flight that I found for 10k miles due to not being able to access my account in time. incompetent, horrible, company, glad I live in the US.
Incomprehensible "puzzles" make account access impossible!
I'm unable to access my online account because aeroplan requires users to complete an incomprehensible puzzle to prove they are not robots. The internet is full of users complaining about this aeroplan feature. I have a doctorate degree and I can't make head or tail of these puzzles. It's just absurd. Meanwhile I can't get in to book tickets so I went to a different airline.
The worse company ever
The worse company ever They made me wait on line for 2 hours then they disconnect the line. The website has many problems and bugs. Shows missing information and wrong confirmation
The Worst
The Worst, orders are constantly cancelled. Called to fix problem, they stated they will fix in a week. Still problems ordering. The worst!
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About aeroplan.com
Company Overview
Traffic & Audience
aeroplan.com receives approximately 13.7K monthly visitors and ranks #1,993,168 globally. The website has a bounce rate of 72% with visitors viewing an average of 1.5 pages per visit. Users spend an average of 1:01 on the site.
The majority of aeroplan.com's traffic comes from .
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This page provides publicly available information about aeroplan.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit aeroplan.com directly at https://aeroplan.com.