In a world where every agency promises 'disruptive creativity,' afandco.com quietly operates as the go-to PR and marketing machine for America's most ambitious food brands. With $96.8M in revenue and a team of 331, they're not selling buzzwords—they're selling outcomes. But their website tells almost nothing about how they do it.

"Their website traffic is shockingly low for a $96M company—this isn't a failure, it's a strategy. They don't need to be found; they need to be referred."

The tech stack tells its own story. Built with Vue.js and Tailwind CSS on AWS infrastructure, their site is lightweight and fast—prioritized for performance over flash. No complex CMS, no heavy animations. This is a working website, not a portfolio piece. The use of Google Analytics and Tag Manager suggests they track what matters, but they're not drowning in data. It's lean, functional, and purposeful—exactly how they probably run their campaigns.

• The 150 monthly searches for 'af&co' represent brand equity built entirely on word-of-mouth
• Their 331 employees generate $292K in revenue per person—exceptional efficiency for a service business
• The lack of organic keywords beyond their brand name suggests they don't compete on SEO—they compete on reputation