afinety.com
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Afinety: The Niche Cloud King for Law Firms
Deep dive into a $10M revenue, 47-employee specialist dominating legal tech infrastructure.
While generalist MSPs fight for scraps in the SMB market, Afinety has carved out a lucrative fortress in one of the most demanding verticals: legal. They aren't just selling cloud storage; they are selling compliance, uptime, and peace of mind to firms where a lost document costs millions.
"In a world of broad IT platforms, Afinety wins by going narrow and deep. They don't just host data; they host the billable hour."
The Vertical SaaS Playbook (Without the Software)
Afinety operates like a vertical SaaS company, but they sell the infrastructure layer. With only 47 employees generating over $10M in revenue, they achieve an impressive ~$217k revenue per employee. This efficiency suggests they have solved the 'last mile' problem for law firms—integrating high-performance cloud computing with the specific security and compliance needs of the legal industry.
Traffic Signals a Content Strategy
Despite low overall traffic (2.3k monthly visits), their top keywords reveal a sophisticated intent-based strategy. They aren't ranking for 'cloud storage'; they are ranking for 'WISP policy,' 'Copilot safety for law firms,' and 'Table of Authorities.' This indicates a content engine designed to capture high-value, low-volume queries from partners actively seeking compliance and productivity solutions.
The tech stack (WordPress, Tailwind, Cloudflare) is standard, but the application is specialized. They aren't reinventing the wheel; they are optimizing it for the specific friction points of legal work. The presence of senior leadership titles like 'VP Legal Services' rather than generic 'VP of Sales' confirms this deep vertical integration.
- Revenue Efficiency: ~$217k per employee indicates high-margin service delivery.
- Niche SEO Dominance: Ranking for long-tail, compliance-heavy keywords reduces competition.
- Vertical Focus: The 'Legal Services' branding permeates their entire org structure.
The Quiet Giant of Legal IT
Afinety proves that you don't need to be a unicorn to be valuable. By solving critical infrastructure problems for a high-stakes industry, they've built a sustainable, high-margin business that flies under the radar.
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Afinety | Managed Cloud Services for Law Firms
Our cloud IT platform is designed to drive productivity, improve security, and deliver exceptional performance and support.
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About afinety.com
Our cloud IT platform is designed to drive productivity, improve security, and deliver exceptional performance and support.
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Technology Stack
afinety.com uses 9 technologies across their website including PHP, WordPress, Cloudflare, and more.
Programming Languages
PHP
CMS
WordPress
Cloud & Hosting
Cloudflare
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Web Standards
Twitter Cards, RSS
CSS Frameworks
Bootstrap, Tailwind CSS
Traffic & Audience
afinety.com receives approximately 2.3K monthly visitors and ranks #6,805,002 globally. The website has a bounce rate of 36% with visitors viewing an average of 1.8 pages per visit. Users spend an average of 0:32 on the site.
The majority of afinety.com's traffic comes from .
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