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AG Grid: The Data Grid Powerhouse
How a 25-person team built a $2.5M open-source giant with 384k monthly visitors
In a world drowning in data, AG Grid emerges as the silent giant powering complex data tables for millions of developers. With just 25 employees, this bootstrapped open-source project commands a $2.5M revenue and 384k monthly visitors, proving that focused excellence beats feature bloat every time.
"They're not selling software—they're selling reliability. And in the data grid space, reliability is everything."
The Developer-First DNA
AG Grid's traffic tells a story of authentic community growth. With 54% organic search and 36% direct traffic, developers aren't finding them through paid ads—they're searching for 'ag grid' (19,490 monthly searches) because their peers recommend it. This organic dominance is rare in B2B dev tools, where most competitors rely on marketing spend.
The Open-Source Monetization Playbook
AG Grid mastered the open-core model: free for the basics, enterprise for the power features. This isn't just a business model—it's a strategic moat. By owning the developer conversation first, they convert users to customers when teams hit scaling needs. Their $2.5M revenue with 25 employees suggests ~$100k revenue per employee, a healthy ratio for a tool-focused company.
- Dominates search for 'ag grid' (19,490 monthly searches) vs competitors
- Enterprise features like pivoting and grouping drive upgrades
- Multi-framework support (React, Angular, Vue) captures entire dev stacks
- Bootstrapped model allows focused product development over growth hacking
The team composition reveals their strategy: technical leadership (CEO John Masterson) combined with customer success roles (Amir Hussain, Tobi Aguda). They're not just building code—they're building relationships with enterprise clients who need reliability. The 2.5M monthly visitors represent a funnel where 99% will use the free version, but the 1% who need enterprise features fund the entire operation.
The Anti-Growth-Growth Story
AG Grid proves that in developer tools, product excellence beats marketing spend. Their 54% organic traffic share isn't a vanity metric—it's a validation that when you solve a painful problem better than anyone else, developers will find you, use you, and eventually pay you.
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AG Grid: High-Performance React Grid, Angular Grid, JavaScript Grid
AG Grid is a feature-rich Data Grid for all major JavaScript frameworks, offering filtering, grouping, pivoting, and more. Free and open-source. Upgrade to Enterprise for advanced features.
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About ag-grid.com
AG Grid is a feature-rich Data Grid for all major JavaScript frameworks, offering filtering, grouping, pivoting, and more. Free and open-source. Upgrade to Enterprise for advanced features.
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ag-grid.com uses 15 technologies across their website including Google Fonts, HSTS, PHP, and more.
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Traffic & Audience
ag-grid.com receives approximately 384.5K monthly visitors and ranks #118,415 globally. The website has a bounce rate of 36% with visitors viewing an average of 3.1 pages per visit. Users spend an average of 2:41 on the site.
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