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Agfinity: The 108-Person Cooperative Disrupting Ag
How a local Colorado co-op is quietly building a $27M business by ignoring Silicon Valley playbook
While tech startups chase viral growth and venture capital, Agfinity operates on a different timeline: the agricultural cycle. This Colorado cooperative proves that deep community roots and the cooperative model can build a sustainable $27.1M business without a single dollar of outside funding.
"They don't need 10M monthly visitors when their customers are multi-generational farming families who've been buying from them for decades."
The Cooperative Advantage
Agfinity's 47% direct traffic reveals their true moat: customer loyalty. While most companies chase organic search, nearly half of their visitors type 'agfinityinc.com' directly into their browser. This isn't SEO magic—it's the result of being embedded in the agricultural community. Their search queries like 'agfinity ice melt' (340 monthly searches) show customers searching for them by name, not by category.
The Revenue Reality Check
With 108 employees and $27.1M in revenue, Agfinity generates approximately $251K per employee—a solid metric for an agricultural cooperative. Compare this to tech companies where revenue per employee can exceed $1M, and you see the difference between a community-focused business and a venture-scaled platform. Agfinity's model isn't about hypergrowth; it's about sustainable, relationship-driven commerce.
- Their top organic keyword 'agricultural cooperative' (770 monthly searches) positions them as category leaders, not just vendors
- Social presence is minimal—just Facebook and Instagram—suggesting they prioritize direct relationships over broadcast marketing
- Tech stack is pragmatic: jQuery, Bootstrap, and Google Analytics—tools that work, not tools that impress investors
The leadership team—Dan Riddle (President/CEO), Michael and Mike Richey (COOs), Aaron Smith (EVP Agronomy/Energy), and Robert Garza (EVP Retail)—reads like a who's who of agricultural expertise, not a typical startup C-suite. Their organizational structure mirrors the cooperative model itself: decentralized, expert-driven, and focused on regional excellence rather than national scale.
The Anti-Startup Success Story
Agfinity proves that in agriculture, trust compounds faster than growth hacking. Their $27M business isn't built on pitch decks—it's built on generations of farmers who know that when the blizzard hits, Agfinity will deliver the ice melt. That's a moat no SaaS company can replicate.
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Agfinity - The Cooperative Difference
Agfinity is your local Colorado Cooperative committed to bringing you high quality products and services. Learn more about how we can make your business a success.
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About agfinityinc.com
Agfinity is your local Colorado Cooperative committed to bringing you high quality products and services. Learn more about how we can make your business a success.
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agfinityinc.com uses 17 technologies across their website including Font Awesome, Google Fonts, PHP, WordPress, and more.
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agfinityinc.com receives approximately 2.6K monthly visitors and ranks #6,086,610 globally. The website has a bounce rate of 43% with visitors viewing an average of 1.8 pages per visit. Users spend an average of 0:57 on the site.
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