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The Unsexy Giant of Alberta's Vice Economy
How AGLC.ca quietly manages a $451M empire of vice and compliance
While tech startups chase the next unicorn, Alberta's government runs a $451 million digital empire that sells vices to 133,000 monthly visitors. This isn't a startup—it's the infrastructure of vice.
"AGLC isn't just a website—it's the digital gatekeeper to Alberta's $451M vice economy, where compliance meets commerce in the most unsexy way possible."
The Traffic That Matters
With 46% organic and 44% direct traffic, AGLC has achieved what most SaaS companies dream of: a captive audience. The 93.8% Canadian traffic concentration proves this isn't a global play—it's a hyper-local monopoly. Users don't browse alternatives; they comply or they don't operate.
The Keyword Moat
The top keywords reveal the business model: 'aglc' (3,540), 'proserve' (3,360), 'aglc login' (650). This isn't discovery traffic—it's transactional necessity. Proserve training drives 20% of all search volume, proving AGLC doesn't just regulate the industry; it educates it, creating a self-reinforcing ecosystem where every bartender and seller must engage.
The tech stack tells a story of pragmatic government tech: jQuery, Bootstrap, Google Analytics. No fancy frameworks, no bleeding-edge stack. This is a system built for reliability over innovation, where uptime matters more than user experience. The 1,194 employees aren't building features—they're processing compliance, managing inventory, and enforcing regulations.
- Revenue concentration: $451M from regulated vices, not subscriptions
- Traffic quality: 90%+ Canadian, zero acquisition cost needed
- Product moat: Mandatory compliance creates non-negotiable users
The Most Valuable Unsexy Business in Canada
AGLC proves that boring, regulated infrastructure beats flashy startups every time. Revenue grows because compliance is non-negotiable, not because the product is delightful. This is the ultimate founder lesson: build something people *must* use, not just something they *want* to use.
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Meta Tags
Alberta Gaming, Liquor and Cannabis | AGLC
Alberta Gaming, Liquor and Cannabis is the agency responsible for administering the Gaming, Liquor and Cannabis Act, regulation and related policy.
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About aglc.ca
Alberta Gaming, Liquor and Cannabis is the agency responsible for administering the Gaming, Liquor and Cannabis Act, regulation and related policy.
Company Overview
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Technology Stack
aglc.ca uses 14 technologies across their website including Font Awesome, HSTS, reCAPTCHA, Drupal, and more.
Fonts
Font Awesome
Security
HSTS, reCAPTCHA
CMS
Drupal
Advertising
DoubleClick Floodlight, Snapchat Pixel, Google Ads, Facebook Pixel
Analytics & Marketing
Clarity, Google Tag Manager, Google Analytics
CSS Frameworks
Bootstrap, Tailwind CSS
Traffic & Audience
aglc.ca receives approximately 133.1K monthly visitors and ranks #272,662 globally. The website has a bounce rate of 41% with visitors viewing an average of 3.0 pages per visit. Users spend an average of 1:55 on the site.
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This page provides publicly available information about aglc.ca. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit aglc.ca directly at https://aglc.ca.