agresearch.co.nz
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The $119M Engine Powering New Zealand's Agri-Future
How AgResearch dominates pastoral science with deep state backing and strategic partnerships.
In the global race for food security, New Zealand's AgResearch isn't just a participant—it's the national strategic engine. With $119.4M in revenue and 836 employees, this Crown Research Institute is the silent force behind everything from methane-reducing genetics to precision fermentation startups.
"They don't just study agriculture—they engineer its future, one genome and one fermentation tank at a time."
The Talent Magnet
AgResearch isn't just attracting visitors—'agresearch careers' pulls 100 monthly searches, signaling strong employer brand equity. With a team of 836, they operate at the intersection of government mandate and commercial agility. Unlike pure academia, their 836 employees are tasked with delivering measurable ROI to New Zealand's pastoral sector, making them a unique hybrid of research institute and applied science consultancy.
The Precision Fermentation Play
The data reveals their strategic focus: 'precision fermentation' commands 2,400 monthly searches—making it their most valuable keyword territory. This isn't accidental. AgResearch is positioning itself as the bridge between traditional pastoral farming and the bioeconomy, leveraging their 'bioeconomy science institute' positioning (140 monthly searches) to attract both talent and partnerships in high-value food tech.
What makes AgResearch unique is its dual identity: it operates with the scale of a corporation ($119M revenue) but the mandate of a national asset. Their traffic split—49% organic, 38% direct—suggests a sophisticated audience that seeks them out specifically, rather than stumbling upon them. This is a destination brand for the agri-tech elite, not a volume play.
- Crown Research Institute status gives them unique access to government funding and policy influence
- Their tech stack (Tailwind, Bootstrap, PWA) shows modern web thinking despite being a public sector entity
- Social presence across YouTube, LinkedIn, and Instagram targets different audiences: scientists, corporates, and farmers
The Silent Giant of Agri-Tech
AgResearch proves that national research institutes can compete globally when backed by strategic capital and a clear mandate. For founders and investors, they're both a potential partner and a benchmark for what 'science with impact' looks like at scale.
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Meta Tags
Leading agri-based science innovation - AgResearch
Our purpose is very simple - to enhance the value, productivity and profitability of Aotearoa New Zealand’s pastoral, agri-food and agri-technology sectors.
Leading agri-based science innovation | AgResearch
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About agresearch.co.nz
Our purpose is very simple - to enhance the value, productivity and profitability of Aotearoa New Zealand’s pastoral, agri-food and agri-technology sectors.
Company Overview
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Technology Stack
agresearch.co.nz uses 11 technologies across their website including reCAPTCHA, DoubleClick Floodlight, Google Ads, Google Tag Manager, Google Analytics, and more.
Security
reCAPTCHA
Advertising
DoubleClick Floodlight, Google Ads, Facebook Pixel
Analytics & Marketing
Google Tag Manager, Google Analytics
Web Standards
Twitter Cards, PWA
CSS Frameworks
Bootstrap, Tailwind CSS
Frontend Frameworks
Vue.js
Traffic & Audience
agresearch.co.nz receives approximately 9.8K monthly visitors and ranks #2,307,037 globally. The website has a bounce rate of 41% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:16 on the site.
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