agriloja.pt
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Agriloja: The Rural E-Commerce Giant You've Never Heard Of
A €42M revenue, 170-employee machine dominating Portugal's agrarian market online.
In a world obsessed with urban digital marketplaces, Agriloja.pt is quietly building a €42M empire serving Portugal's rural heartland. They aren't selling fast fashion; they're selling the tools of the trade for farmers, gardeners, and homesteaders, proving that the most resilient businesses often solve the most fundamental needs.
"While everyone fights for Gen Z's attention, Agriloja dominates the farmer's attention—and his wallet."
The SEO Moat
Agriloja's traffic profile is a masterclass in intent-based marketing. With 71% of its 112,055 monthly visits coming from organic search, they have built a fortress of long-tail keywords. They don't just rank for 'farm supplies'; they rank for hyper-specific queries like 'galinhas na capoeira em portugal no inverno' (chickens in a coop in Portugal in winter). This specificity filters out window shoppers and captures buyers at the exact moment of need.
The Physical-Digital Hybrid
Unlike pure-play digital natives, Agriloja feels like a traditional retailer that mastered the web. With a team of 170 people and key leadership like Wesley Goggi (Diretor) and Rui Carvalheira (Gerente de loja), the operation has the weight of a brick-and-mortar giant. The presence of physical locations (evidenced by keywords like 'agriloja torres novas') suggests a click-and-collect or hybrid model that builds trust in a sector where product inspection matters.
Their tech stack reveals a pragmatic approach: heavy reliance on jQuery and Bootstrap suggests a functional, legacy-compatible interface rather than bleeding-edge React frameworks. However, the integration of Zendesk and Facebook Pixel shows they haven't neglected customer service or modern ad retargeting. They prioritize reliability over flash.
- Niche Dominance: They own the 'agri' search vertical in Portugal, making them the default destination for rural needs.
- High-Value Workforce: With €42.4M in revenue across 170 employees, they generate approximately €249k per employee—a remarkably high ratio for retail.
- Traffic Resilience: A 71% organic traffic share indicates a business insulated from volatile ad-spend fluctuations.
The Unsexy Unicorn
Agriloja proves that in B2C, solving unsexy problems for specific demographics is more profitable than chasing mass-market trends.
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Meta Tags
AGRILOJA, No Campo, no Jardim e em Boa Companhia!
Loja online com uma vasta gama de oferta de produtos em diferentes áreas, com uma imbatível relação qualidade/preço. Temos um conceito único de negócio, distinto e reconhecido no mercado nacional.
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About agriloja.pt
Loja online com uma vasta gama de oferta de produtos em diferentes áreas, com uma imbatível relação qualidade/preço. Temos um conceito único de negócio, distinto e reconhecido no mercado nacional.
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Technology Stack
agriloja.pt uses 12 technologies across their website including Font Awesome, MeiliSearch, PHP, and more.
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Traffic & Audience
agriloja.pt receives approximately 112.1K monthly visitors and ranks #281,380 globally. The website has a bounce rate of 43% with visitors viewing an average of 4.0 pages per visit. Users spend an average of 1:26 on the site.
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