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AgState: The Quiet Giant of Ag Data
How a 200-person Iowa company commands soybean markets with 3,200 monthly visitors
While Silicon Valley chases AI hype, a 200-person company in rural Iowa is quietly building the data backbone for American soybean farmers. AgState.org isn't flashy—it's functional, and it's making $28M annually by solving one problem better than anyone else: pricing.
"Their 55% direct traffic proves farmers bookmark them, not Google them. That's loyalty you can't buy."
The Soybean Price Engine
AgState dominates the search for 'soybean prices' (2,260 monthly volume) and 'corn prices' (1,750 volume). They've turned commodity data into a daily habit for farmers who need real-time pricing before making decisions that impact thousands of dollars.
The Trust Equation
With CEO Troy Upah and COO Marc Mears at the helm, AgState operates with the lean efficiency of a startup but the trust of an institution. Their 25% organic search traffic isn't accidental—it's the result of becoming the default destination when farmers type 'soybean price' into their browser.
The company's tech stack—Tailwind CSS, Cloudflare, and Cloudflare Turnstile—reveals a pragmatic approach. No bloat, just speed and security. They're not building fancy AI models; they're delivering reliable data that farmers can access instantly, even with poor rural internet connections.
- Commands 2,260 monthly searches for 'soybean prices' alone
- 55% direct traffic indicates strong brand loyalty in farming communities
- Lean 200-person team generates $140K revenue per employee
- Focuses exclusively on Midwest commodity markets
The Unsexy Billion-Dollar Play
AgState proves that in agtech, reliability beats flashiness. While others chase disruption, they're building the essential utility that farmers depend on daily.
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agstate.org uses 3 technologies across their website including Cloudflare Turnstile, Cloudflare, Tailwind CSS.
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Cloudflare Turnstile
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Traffic & Audience
agstate.org receives approximately 3.2K monthly visitors and ranks #4,740,449 globally. The website has a bounce rate of 23% with visitors viewing an average of 2.3 pages per visit. Users spend an average of 0:28 on the site.
The majority of agstate.org's traffic comes from .
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