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AgZen: Turning Droplets into Data
A deep dive into the $13.5M bet on precision agriculture's missing link
While most AgTech focuses on soil or seeds, AgZen targets the invisible moment of impact: the spray droplet. With $13.5M in funding, they're building the 'air traffic control' for crop protection, aiming to solve the billion-dollar problem of chemical waste.
"AgZen isn't just monitoring crops—they're monetizing the physics of evaporation."
The Core Innovation
AgZen's RealCoverage technology is the first in-field system that visualizes droplet behavior in real-time. Unlike satellite or drone imagery, it captures the micro-moment of spray application, allowing farmers to adjust on the fly. This moves precision ag from 'what happened' to 'what's happening right now.'
The Growth Paradox
Despite a $4.5M revenue run rate and strong backing, their web traffic is modest (2,148 monthly visits). This signals a B2B model built on direct sales and partnerships, not inbound marketing. The 'undefined' top country traffic suggests a focus on emerging markets or pilot programs in regions with less digital footprint.
The team is a hybrid of agronomy and computer vision. CEO Vishnu Jayaprakash (MIT alum) leads with Karter Krueger (Senior Computer Vision Engineer) and Jack Warren (Principal Full-Stack Engineer) building the tech stack. The presence of a Field Engineer (David Kleiman) underscores their hands-on approach—this isn't just software; it's hardware deployed in the field.
- Real-time droplet visualization (the 'why now')
- Hardware + software hybrid model (hard to copy)
- Niche B2B sales (low traffic, high intent)
- Backed by a $13.5M war chest
The Verdict: A Niche Bet with Big Potential
AgZen is playing the long game—deep tech for deep pockets. Their low web traffic is a feature, not a bug, signaling a focused, high-touch sales strategy in a fragmented market.
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http://static1.squarespace.com/static/617e036e63df88442ad668e1/t/65ee6c4abd6631610ac8b07e/1710124106538/AgZen_logoGRADIENT.png?format=1500w
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AgZen - Monitor and Optimize Droplet Coverage in Real-Time
At AgZen, we aim to revolutionize farming practices by providing real-time insights into droplet behavior. We empower growers with the tools to navigate agriculture's ever-changing landscape.
At AgZen, we aim to revolutionize farming practices by providing real-time insights into droplet behavior. We empower growers with the tools to navigate agriculture's ever-changing landscape.
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About agzen.com
At AgZen, we aim to revolutionize farming practices by providing real-time insights into droplet behavior. We empower growers with the tools to navigate agriculture's ever-changing landscape.
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agzen.com uses 10 technologies across their website including Adobe Fonts, HSTS, Squarespace, and more.
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agzen.com receives approximately 2.1K monthly visitors and ranks #7,319,213 globally. The website has a bounce rate of 38% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:14 on the site.
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