aharooms.com
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The 1-3 Star Hotel Underdog
How a 17-person team built a $2.6M hospitality platform in Vietnam
While giants like Booking.com fight over luxury travelers, a 17-person Vietnamese startup quietly dominates the 1-3 star hotel market. AHA ROOMS isn't just booking rooms—they're building the infrastructure for Southeast Asia's emerging hospitality sector.
"They're not competing with Booking.com—they're serving the market Booking.com forgot."
The Underserved Middle Market
AHA ROOMS targets the sweet spot: 1-3 star hotels that traditional OTAs often ignore. These properties lack the tech sophistication of luxury chains but have massive inventory. By focusing here, they've built a $2.6M business with just 17 people—nearly $153K revenue per employee.
The PWA Advantage
Their Progressive Web App strategy is brilliant for emerging markets. Instead of forcing hotels to download native apps or invest in expensive hardware, they deliver a lightweight, app-like experience through the browser. This reduces friction for both properties and travelers in bandwidth-constrained environments.
The tech stack reveals their priorities: Next.js for performance, Netlify for deployment, and Slick for UI components. They're not reinventing the wheel—they're using battle-tested tools to move fast. The HSTS implementation shows security consciousness, while Twitter Cards suggest they're thinking about social distribution.
- Domain expertise: Vietnamese hospitality market insight
- Technical efficiency: Modern stack with minimal overhead
- Market focus: Ignoring the crowded luxury segment
- Distribution: YouTube + Facebook for B2C reach
The Anti-Unicorn Playbook
AHA ROOMS proves you don't need billions in funding to build a sustainable, profitable business in a neglected market segment.
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aharooms.com uses 6 technologies across their website including HSTS, Netlify, Twitter Cards, PWA, and more.
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HSTS
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Netlify
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Twitter Cards, PWA
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Slick
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Next.js
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