In the shadow of Kaiser Permanente's $100B+ empire, a federation of 21 local unions operates with surgical precision. The Alliance of Health Care Unions (AHC) represents 52,000 workers across hundreds of job classifications—yet its digital footprint is deliberately modest. This isn't a bug; it's a feature of a union that values action over optics.

"They don't need viral moments—they need 52,000 workers showing up to the bargaining table."

The financials tell a story of scale without excess. $3.3M in revenue for 17 employees translates to roughly $194K per staffer—lean by any standard. This isn't a bureaucracy; it's a lean operation designed to channel resources directly to member services and bargaining power. The absence of funding rounds or venture backing speaks to a self-sustaining model built on dues, not donations.

• Federated structure preserves local autonomy while enabling collective bargaining power
• Digital presence serves utility, not vanity—prioritizing member access over public awareness
• Lean operations (17 staff for 52K members) suggest high efficiency and low overhead
• Multi-platform social strategy (TikTok to LinkedIn) meets members where they are