With $791.7M in funding but only $105.6M in revenue, AIWAYS represents the classic capital-intensive hardware startup dilemma. Their 291 employees generate an impressive $363K revenue per capita—far above many automotive peers—yet the gap between capital raised and current revenue suggests they're still in aggressive expansion mode. The real question: can they scale production fast enough to justify the valuation?

Here's the concerning data point: AIWAYS generates only 11,330 monthly visits to their primary domain. For a company with nearly $800M in funding, this traffic is shockingly low. It suggests either a B2B-heavy sales model, a European market concentration that's limiting global reach, or a marketing strategy that's underperforming. The 30% organic search traffic indicates they're not top-of-mind for EV buyers.

Kemal Yegenoglu, Head of Brand and Marketing, faces a critical challenge: AIWAYS has the capital and product but lacks market visibility. With only 30% organic traffic and a global rank of #2.3M, they're essentially invisible to the broader EV buyer base. This isn't a product problem—it's a go-to-market problem. The question for investors: is this a temporary scaling phase, or a fundamental brand positioning issue?