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Aidn: The Nordic EHR Disruptor You Haven't Heard Of
105 employees, $16.8M revenue, and a mission to fix Norwegian primary care
While US HealthTech burns cash on consumer apps, Norwegian startup Aidn is quietly building the operating system for 260,000+ healthcare workers. They call it 'next-gen patient journals'—we call it a blueprint for infrastructure-first healthcare SaaS.
"Aidn isn't selling software—they're selling time back to overworked nurses in Norway's municipalities."
The Growth Signal in the Noise
With 4,981 monthly visits and a global rank of #2.7M, Aidn's traffic metrics look deceptively small—until you realize 100% of it comes from Norway. This isn't a scaling failure; it's hyper-targeted B2G (Business-to-Government) precision. Their 'undefined' country in analytics is actually their moat: a single, complex public procurement market where switching costs are astronomical and trust is currency. They're not playing the VC growth game; they're building an unsexy, unbreakable lock-in with the Norwegian state.
The Real Customer: Not Who You Think
Aidn's customer isn't a doctor—it's a 55-year-old municipal nurse managing 30 patients with chronic conditions. Their interface (powered by Tailwind and Ant Design) prioritizes speed over features because in primary care, seconds matter. The 18,260 monthly searches for 'aiden' (misspelling) prove brand penetration; the 48,360 searches for 'demo' show high intent. But the real moat? Compliance officer Sevian Stenvig and Director of Public Affairs Siw Wikan—hiring legal and political firepower to navigate Norway's labyrinthine healthcare procurement.
The tech stack reveals their ambition: Next.js for speed, Vercel for scale, PHP for legacy integration. This isn't a shiny object syndrome startup—they're pragmatists stitching together the old and new. CEO Morten Gjendemsjø isn't chasing Silicon Valley vanity; he's building a $16.8M revenue business with 105 people, which is a 160k EUR per employee ratio—healthy for European SaaS. The absence of a Trustpilot page is telling: they don't need social proof because their customers are locked in via government contracts.
- Hyper-niche focus: Norwegian primary care only (no US expansion dilution)
- Revenue-first mentality: $16.8M on bootstrapped-like metrics
- Political moat: Public affairs leadership signals government capture
- Brand confusion: 'Aiden' searches show marketing gaps but product strength
- Infrastructure play: Next-gen EHR is a 10-year lock-in, not a feature
The Unsexy Billion-Dollar Play
Aidn proves that in B2G HealthTech, geography beats scale and compliance beats features. The next unicorn isn't born in Palo Alto—it's built in Oslo, one municipal contract at a time.
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Aidn: En ny hverdag for helsepersonell
Aidn bygger neste generasjons pasientjournal til kommunehelsetjenesten.
Aidn: En ny hverdag for helsepersonell
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About aidn.no
Aidn bygger neste generasjons pasientjournal til kommunehelsetjenesten.
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aidn.no uses 11 technologies across their website including HSTS, PHP, Vercel, and more.
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aidn.no receives approximately 5.0K monthly visitors and ranks #2,729,274 globally. The website has a bounce rate of 29% with visitors viewing an average of 4.1 pages per visit. Users spend an average of 0:53 on the site.
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