In an industry dominated by massive aggregators and retail giants, AIME isn't just building a website—it's building a rebellion. While others consolidate, this independent trade association is proving that the wholesale channel isn't dying; it's just misunderstood.

"AIME isn't selling mortgages; they're selling independence in an industry that rewards conformity."

The tech stack tells a story of pragmatism over polish. jQuery, Bootstrap, and core-js suggest a focus on functionality over flash. This isn't a venture-backed fintech burning cash on React rewrites; it's a battle-tested platform that brokers rely on daily. The presence of Facebook Pixel and Google Analytics shows they're data-driven, but the absence of heavy JavaScript frameworks suggests speed and reliability are prioritized over developer vanity projects.

• Revenue per employee: ~$140K—high for a non-profit trade association
• Direct traffic dominance (57%) indicates strong brand loyalty and repeat usage
• Niche keyword strategy: Owns the 'AIME' brand space while targeting specific mortgage terms
• Social media presence across 4 platforms suggests active community engagement