aimindiana.org
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The Quiet Powerhouse of Indiana
Inside AIM's 215-person operation steering $35M in municipal influence
While tech founders obsess over user growth, a 215-person organization in Indiana is quietly shaping the laws that govern 600+ cities and towns. This isn't a startup—it's the state's municipal power broker, and its $35M revenue reveals a masterclass in institutional influence.
"They don't sell software—they sell legislation. And their clients are entire municipalities."
The Membership Model
AIM operates as a membership organization where cities pay to influence their own regulations. With 46% direct traffic, their audience isn't browsing—they're returning for critical updates. The 'aim' keyword gets 80,540 monthly searches, but the real power is in the 570 monthly searches for 'aim conference'—where policy gets decided over coffee and handshakes.
The Revenue Paradox
Here's the contradiction: $35M revenue but only 5,098 monthly website visits. This isn't a content marketing play—it's a relationships-first business. Their 29% organic traffic isn't driven by SEO tricks; it's driven by necessity. When a city clerk needs the 'aim purchasing guide' (340 monthly searches), they don't Google alternatives—they go directly to the source.
The tech stack reveals a pragmatic approach: jQuery and Bootstrap (not React), Tailwind CSS for modern styling, and zero growth hacking. They're not optimizing for conversion funnels—they're optimizing for policy impact. The 'sea 1 indiana press release' (250 monthly searches) shows their role in shaping public discourse, not just managing websites.
- Legislative counsel embedded in the team (Lindsey Moss)
- Government affairs director (Brian Gould) shaping state policy
- Communications arm (Erin Jamison-Koenig) controlling municipal narratives
- Strategic initiatives driving $35M in annual influence
The Ultimate B2G Playbook
While startups chase TAM, AIM owns the entire municipal market through regulatory capture by design.
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Aim | Accelerate Indiana Municipalities
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Technology Stack
aimindiana.org uses 14 technologies across their website including Google Fonts, HSTS, PHP, and more.
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aimindiana.org receives approximately 5.1K monthly visitors and ranks #3,690,193 globally. The website has a bounce rate of 33% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:12 on the site.
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