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The AIPAC Playbook: Power, Politics, and 5M Americans
How a single-issue PAC built a $300M engine to shape U.S. foreign policy.
In the high-stakes arena of American politics, few organizations command as much focused influence as AIPAC. This isn't just a website; it's the digital headquarters for a political machine that turns grassroots sentiment into legislative action, proving that targeted advocacy can be the most potent force in Washington.
"AIPAC doesn't just lobby; it operates a full-stack political ecosystem, from digital engagement to direct candidate support."
The Digital Grassroots
With 5 million self-identified members, AIPAC has mastered the art of digital scale. Their traffic profile—42% direct, 45% organic—reveals a highly engaged base that doesn't stumble upon the site; they seek it out. This isn't passive browsing; it's intentional alignment, where 'aipac' alone drives nearly 170,000 monthly searches, indicating a brand that has become synonymous with its cause.
The Tech Stack of Influence
AIPAC's tech stack reads like a modern digital marketing playbook. They leverage Tailwind CSS and Bootstrap for rapid UI deployment, while their analytics arsenal—Google Tag Manager, Facebook Pixel, Twitter Pixel—allows for precise micro-targeting. This isn't a legacy organization stuck in the past; it's a data-driven entity that optimizes every visitor interaction, turning web traffic into actionable political capital.
- Revenue-Driven Advocacy: $300M in revenue funds direct lobbying and campaign contributions.
- Bipartisan Branding: The 'bipartisan' tag is central to their messaging, appealing to both sides of the aisle.
- Digital-First Engagement: 246K monthly visits are nurtured through a sophisticated social media presence across 5 major platforms.
The organization's structure is telling. With a CEO like Howard Kohr at the helm and a dedicated legal counsel, the operation is built for compliance and longevity. The Trustpilot rating of 2.6/5 from 5 reviews suggests that while the core mission resonates, the public-facing perception is polarized—a common trait for any entity operating at the intersection of politics and advocacy.
The Ultimate Niche Player
AIPAC proves that deep focus on a single geopolitical relationship can build a sustainable, high-revenue organization with outsized political influence.
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AIPAC
More than 5 million proud, pro-Israel Americans working to strengthen bipartisan support for the U.S.-Israel relationship.
More than 5 million proud, pro-Israel Americans working to strengthen bipartisan support for the U.S.-Israel relationship.
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American Israel Public Affairs Committee
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Reviews (4)
Aipac does a wonderful job supporting a…
Aipac does a wonderful job supporting a strong US Israel partnership.
youtubedotcomslashwatch?v=lLUmkE1XK28
AIPAC, the American Israel Public Affairs Committee, is a lobbying group that advocates for policies favorable to Israel.
Disgusting company spreading fake news…
Disgusting company spreading fake news and rallying against people who actually want to stop the genocide. I havent been disgusted by anything so much in a long time.
Disgusting
Disgusting bribers fnds killing of incneont childre
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About aipac.org
More than 5 million proud, pro-Israel Americans working to strengthen bipartisan support for the U.S.-Israel relationship.
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Technology Stack
aipac.org uses 21 technologies across their website including UserWay, Font Awesome, Google Fonts, HSTS, and more.
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UserWay
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Font Awesome, Google Fonts
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HSTS
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Squarespace
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Cloudflare
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Weglot
Traffic & Audience
aipac.org receives approximately 246.1K monthly visitors and ranks #203,070 globally. The website has a bounce rate of 46% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:18 on the site.
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