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airbase.com
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airbase.com

15 technologies
VerifiedGrowingVisit28.2K/mo$59M35915 Tech25 Leads
Deep Dive

Airbase: The $241M Payroll Trojan Horse

How Paylocity's acquisition reshapes spend management for the mid-market

Airbase isn't just another spend management tool anymore—it's the missing piece in Paylocity's $59M revenue empire. With a $241M war chest and 359 employees, this acquisition transforms how mid-market companies handle non-payroll spend.

$59.3M
Paylocity Revenue
$241M
Total Funding
359
Employees
34%
Organic Search Traffic

"Airbase didn't just sell to Paylocity—it became the unified spend layer that HR platforms couldn't build themselves."

The Mid-Market Sweet Spot

Paylocity's 28K monthly visits reveal a focused enterprise strategy. With 70.7% traffic from undefined regions (likely US-focused), they're targeting the 200-2000 employee segment where legacy ERP solutions become too complex but spreadsheets break down. Airbase's integration solves the 'non-payroll spend' blind spot that HR platforms traditionally ignored.

The Acquisition Math

Paylocity trades $241M for instant credibility in spend management. The keyword data tells the story: 'paylocity' gets 339K searches monthly, while 'airbase' gets only 7.7K. This isn't about brand dilution—it's about layering a high-growth capability onto a stable, cash-flowing HR platform. The 200 monthly searches for 'airbase by paylocity' show early integration momentum.

The tech stack reveals their playbook: jQuery, Tailwind CSS, and Bootstrap for rapid UI iteration, while Google Analytics, Tag Manager, and LinkedIn Insight Tag track every conversion. This isn't a product team building from scratch—they're integrating best-in-class tools to move fast. The 57% direct traffic suggests strong brand recognition, but the 34% organic search shows room for growth in a crowded HR-tech space.

  • Unified spend management eliminates reconciliation nightmares between HR and finance systems
  • Real-time visibility into non-payroll spend (software, contractors, expenses) that ERP systems miss
  • Strong financial controls built for mid-market companies that can't afford enterprise complexity
Doesn't compete with Workday or SAP for Fortune 500
Owns the mid-market HR + spend management combo
No standalone brand presence beyond the acquisition
Paylocity's existing customer base = instant distribution
Limited public data on integration depth
Single system eliminates data silos between HR and finance

The Real Winner: Mid-Market CFOs

Paylocity just made spend management boring enough to scale—and that's exactly what the market needed

What tech stack does Airbase use?

30 detected
Security1
Cloud & Hosting1
Performance1
Web Standards1
JavaScript Libraries1
Tracking & Analytics15
G
Google Analytics
G
Google Tag Manager
L
LinkedIn Insight Tag
M
Microsoft Ads (Bing)
G
Google APIs
C
Cloudflare Insights
G
Google Tag Manager
G
Google Static
G
Google Analytics
G
Google DoubleClick
G
Google Ads
L
LinkedIn Insight Tag
B
Bing
T
Tracking Service
L
LinkedIn

How much traffic does Airbase get?

Traffic & Engagement

28.2K
Monthly Visits
1.5
Pages/Visit
0:32
Avg. Duration
49%
Bounce Rate
Monthly Traffic Trend-37%
45.2K
Oct 2025
Oct
25.6K
Nov 2025
Nov
28.2K
Dec 2025
Dec

Traffic Sources

Search
34%
Direct
57%
Social
1%
Referrals
6%
Email
0%
Paid
1%

Where is Airbase's audience located?

🌍70.7%
🌍9.9%
🌍3.8%
🌍3.5%
🌍2.4%

What keywords does Airbase rank for?

5 keywords
1paylocity339.6K vol$2.76
2airbase7.7K vol$17.14
3airbase login530 vol$4.69
4palocity3.0K vol$2.63
5airbase by paylocity200 vol

How is Airbase's SEO?

Open Graph Image

OG Image preview
og:image

https://paylocity.com/content/dam/paylocity/media/home/0701010106-feature-content-image-new.png

Meta Tags

title51 chars

Airbase, a Paylocity Company | Airbase by Paylocity

description403 chars

Paylocity, a leader in cloud-based HR and payroll software solutions, has completed its acquisition of Airbase Inc. By integrating Airbase’s capabilities with Paylocity’s HCM platform, companies will be able to manage all payroll and non-payroll spend through a single system. This unified approach delivers real-time visibility, better planning, and stronger financial controls. Explore Paylocity Where

languageEN-US

What is Airbase's revenue?

$59M
Annual Revenue
359
-19%
Employees
$165K
Revenue/Employee
$241M
Total Funding
San Francisco, United States
Headquarters

Who works at Airbase?

Loading leads...

What do customers think of Airbase?

Airbase

Airbase

0.0
0 reviews
✓ Claimed

Categories

Accounting Software Company#undefinedNon-Bank Financial Service#undefinedFinancial Institution#undefinedPayment Service#undefinedAlternative Financial Service#undefinedBusiness to Business Service#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days
Claimed Date
3/16/2021

Contact Information

Address:
220 Montgomery St, 9th Floor, Suite 991
San Francisco, US

Reviews (0)

Filter by rating:

No reviews found. Reviews may not be available in the initial page load. Try refreshing or check the Trustpilot page directly.

Frequently Asked Questions about Airbase

What is Airbase's Revenue?
Airbase generates approximately $59M in annual revenue. With 359 employees, that's $165,100 per employee. The company has raised $241M in total funding.
What does Airbase do?
Paylocity, a leader in cloud-based HR and payroll software solutions, has completed its acquisition of Airbase Inc. By integrating Airbase’s capabilities with Paylocity’s HCM platform, companies will be able to manage all payroll and non-payroll spend through a single system. This unified approach delivers real-time visibility, better planning, and stronger financial controls. Explore Paylocity Where
How fast is Airbase growing?
Airbase employee count has changed by -19% year over year.
What technologies does Airbase use?
Airbase uses 15 technologies across their website including Fonts, Security, Cloud & Hosting. Key technologies include Font Awesome, Google Fonts, HSTS, Cloudflare.
Who are Airbase's competitors?
Airbase's main competitors include RAMP, Bill.com, Divvy, Expensify, Teampay. These companies operate in similar markets and compete for the same customer base.
What do customers think of Airbase?
Airbase has a Trustpilot score of 0.0 out of 5 (0 stars).

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About airbase.com

Paylocity, a leader in cloud-based HR and payroll software solutions, has completed its acquisition of Airbase Inc. By integrating Airbase’s capabilities with Paylocity’s HCM platform, companies will be able to manage all payroll and non-payroll spend through a single system. This unified approach delivers real-time visibility, better planning, and stronger financial controls. Explore Paylocity Where

Company Overview

airbase.com
Website
computers_electronics_and_technology
Industry
#1,135,704
Global Rank
28.2K
Monthly Visitors
15
Technologies
25+
Employees

airbase.com Key Pages

Contact airbase.com

Technology Stack

airbase.com uses 15 technologies across their website including Font Awesome, Google Fonts, HSTS, Cloudflare, and more.

Fonts

Font Awesome, Google Fonts

Security

HSTS

Cloud & Hosting

Cloudflare

Advertising

DoubleClick Floodlight, Microsoft Ads, LinkedIn Insight Tag, Google Ads

Analytics & Marketing

Google Tag Manager, Google Analytics

Performance

Priority Hints

Traffic & Audience

28.2K
Monthly Visits
49%
Bounce Rate
1.5
Pages/Visit
0:32
Avg. Duration

airbase.com receives approximately 28.2K monthly visitors and ranks #1,135,704 globally. The website has a bounce rate of 49% with visitors viewing an average of 1.5 pages per visit. Users spend an average of 0:32 on the site.

The majority of airbase.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is airbase.com?
Paylocity, a leader in cloud-based HR and payroll software solutions, has completed its acquisition of Airbase Inc. By integrating Airbase’s capabilities with Paylocity’s HCM platform, companies will be able to manage all payroll and non-payroll spend through a single system. This unified approach delivers real-time visibility, better planning, and stronger financial controls. Explore Paylocity Where
What technologies does airbase.com use?
airbase.com uses 15 technologies including Font Awesome, Google Fonts, HSTS, and 9 more. View the full tech stack analysis above.
How do I contact airbase.com?
You can contact airbase.com through their contact page.
What are airbase.com's social media accounts?
airbase.com is active on twitter, facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
Is airbase.com hiring?
Check airbase.com's careers page for current job openings and opportunities. The company has 25+ known employees.
How popular is airbase.com?
airbase.com receives approximately 28.2K monthly visitors and ranks #1,135,704 globally. Traffic is growing by 10.2% month-over-month.

Related Searches

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This page provides publicly available information about airbase.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit airbase.com directly at https://airbase.com.