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Airbase: The $241M Payroll Trojan Horse
How Paylocity's acquisition reshapes spend management for the mid-market
Airbase isn't just another spend management tool anymore—it's the missing piece in Paylocity's $59M revenue empire. With a $241M war chest and 359 employees, this acquisition transforms how mid-market companies handle non-payroll spend.
"Airbase didn't just sell to Paylocity—it became the unified spend layer that HR platforms couldn't build themselves."
The Mid-Market Sweet Spot
Paylocity's 28K monthly visits reveal a focused enterprise strategy. With 70.7% traffic from undefined regions (likely US-focused), they're targeting the 200-2000 employee segment where legacy ERP solutions become too complex but spreadsheets break down. Airbase's integration solves the 'non-payroll spend' blind spot that HR platforms traditionally ignored.
The Acquisition Math
Paylocity trades $241M for instant credibility in spend management. The keyword data tells the story: 'paylocity' gets 339K searches monthly, while 'airbase' gets only 7.7K. This isn't about brand dilution—it's about layering a high-growth capability onto a stable, cash-flowing HR platform. The 200 monthly searches for 'airbase by paylocity' show early integration momentum.
The tech stack reveals their playbook: jQuery, Tailwind CSS, and Bootstrap for rapid UI iteration, while Google Analytics, Tag Manager, and LinkedIn Insight Tag track every conversion. This isn't a product team building from scratch—they're integrating best-in-class tools to move fast. The 57% direct traffic suggests strong brand recognition, but the 34% organic search shows room for growth in a crowded HR-tech space.
- Unified spend management eliminates reconciliation nightmares between HR and finance systems
- Real-time visibility into non-payroll spend (software, contractors, expenses) that ERP systems miss
- Strong financial controls built for mid-market companies that can't afford enterprise complexity
The Real Winner: Mid-Market CFOs
Paylocity just made spend management boring enough to scale—and that's exactly what the market needed
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Airbase, a Paylocity Company | Airbase by Paylocity
Paylocity, a leader in cloud-based HR and payroll software solutions, has completed its acquisition of Airbase Inc. By integrating Airbase’s capabilities with Paylocity’s HCM platform, companies will be able to manage all payroll and non-payroll spend through a single system. This unified approach delivers real-time visibility, better planning, and stronger financial controls. Explore Paylocity Where
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About airbase.com
Paylocity, a leader in cloud-based HR and payroll software solutions, has completed its acquisition of Airbase Inc. By integrating Airbase’s capabilities with Paylocity’s HCM platform, companies will be able to manage all payroll and non-payroll spend through a single system. This unified approach delivers real-time visibility, better planning, and stronger financial controls. Explore Paylocity Where
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airbase.com uses 15 technologies across their website including Font Awesome, Google Fonts, HSTS, Cloudflare, and more.
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Font Awesome, Google Fonts
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DoubleClick Floodlight, Microsoft Ads, LinkedIn Insight Tag, Google Ads
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airbase.com receives approximately 28.2K monthly visitors and ranks #1,135,704 globally. The website has a bounce rate of 49% with visitors viewing an average of 1.5 pages per visit. Users spend an average of 0:32 on the site.
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