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Airfocus: The Modular PM Tool That's Not for Everyone
A 15-person team building a niche, high-margin product management platform
In a market saturated with monolithic project management giants, Airfocus is making a bold bet: modularity. This 15-person team isn't trying to be the next Asana; they're building a precision instrument for product leaders who think in roadmaps, not just tasks.
"Airfocus isn't building a tool for managing tasks—it's building a system for managing product strategy."
The Founder's Dilemma
With only 15 employees and $1.3M in revenue, Airfocus operates at a staggering $86k revenue per employee. This is classic bootstrapped efficiency—no VC bloat, no feature factory. They're targeting product managers at small-to-mid-sized tech companies who've outgrown Trello but don't need the complexity of Jira. The Trustpilot rating of 4.0 from just 4 reviews suggests a small but loyal user base that values precision over popularity.
The Modular Revolution
Airfocus's core thesis is that product management isn't one job—it's a collection of distinct workflows. Their 'modular' approach means you can assemble exactly the toolset you need: roadmap planning, prioritization frameworks, and strategy communication. This contrasts sharply with competitors who force you into their workflow. It's a high-risk, high-reward strategy that could either create a cult following or limit their addressable market.
The tech stack reveals a pragmatic, modern approach. They're using Tailwind CSS and Bootstrap for rapid UI development, PWA for offline capabilities, and Google Analytics/Tag Manager for lean analytics. The absence of heavy frameworks suggests a team that prioritizes shipping over sophistication. No fancy AI features or blockchain buzzwords—just solid, focused tooling.
- Modular architecture allows custom workflow assembly
- Focuses on strategy communication, not just task tracking
- Bootstrapped efficiency with $86k revenue per employee
- Lean tech stack prioritizing speed over complexity
- Targets niche of product leaders, not general users
The Anti-Bloat Playbook
In a world of feature creep, Airfocus bets on surgical precision. For product leaders tired of adapting their workflow to software, this might be the tool that finally fits.
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Strategic Product Management Platform | airfocus
airfocus is the first modular product management software: Manage and communicate your product strategy, prioritize your roadmap, and solve the right problems.
Strategic Product Management Platform
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Reviews (4)
airfocus is a project management tool…
airfocus is a project management tool that we use for various purposes. Predominantly we use it to create roadmaps to stay on track with our projects. Personally, I love the Priority Poker function, where a customizable part of my team can rate upcoming products. I can easily assign tasks to colleagues and track their work. The software allows you to manage the whole process. It has a simple and intuitive interface which enables collaboration within team members and effectively allows to get the job done.
Top-notch product management tool I…
Top-notch product management tool I highly recommend Pros I would like to highlight airfocus from other product management software. They have launched not long time ago, and this makes airfocus look 'fresh' and up-to-date in comparison with its competitors, collecting all necessary features in one place. It feels like airfocus included everything product managers need to build a product.. You can build a prioritization framework including estimations for revenue, costs, and possible risks. I really like their design - neat, even 'arty', where everything in the right place. Customer service is also excellent, you always can get a prompt reaction on your inquiry within a few minutes through live chat. Cons I would suggest to include more tutorials videos on their website to visualize more. However, they have a help center section and articles where everything is explained. Overview Highly recommend airfocus as a 'team member' of your product management team.
airfocus makes prioritization & roadmap planning easy
airfocus is a great tool for prioritization and roadmap planning! The interface is easy to use, there are tons of helpful templates to get you started quickly and you can collaborate with your team in real time. Quickly prioritize your work and create good-looking roadmaps (gantt charts or boards) to share with the whole company.
The best tool to create prioritization roadmaps
I like their design of bubble charts. It helps to easily check and discuss prioritization roadmaps. airfocus is the best tool to conduct prioritization and build roadmaps. You can set your own metrics for each priority rating and customize results. A very good tool to integrate it into product roadmap planning.
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About airfocus.io
airfocus is the first modular product management software: Manage and communicate your product strategy, prioritize your roadmap, and solve the right problems.
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