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Akerman: The Middle Market Titan
How a 2,380-person law firm dominates complex disputes and M&A
In a sea of Big Law giants, Akerman LLP plays a different game. They aren't chasing Wall Street mega-deals; they are the strategic partner for the engine of the American economy—the middle market. With 2,380 employees and $703.5M in revenue, they've built a digital fortress that attracts 56,000 monthly visitors without relying on flashy tech.
"They don't sell law; they sell business outcomes. Their website traffic proves it."
The Middle Market Fortress
Akerman's user base is distinct: founders, PE firms, and regional banks. With 46% direct traffic (56K visits/month), their brand equity is massive. These aren't accidental visitors; they are clients searching for 'akerman llp summer' or 'eric goldberg akerman.' The high direct share signals a firm that retains clients rather than constantly acquiring new ones—a hallmark of a sticky, service-oriented business.
The Tech Stack Paradox
Despite being a legacy firm, Akerman's tech stack is surprisingly agile. They utilize Tailwind CSS, Bootstrap, and PWA technologies. This isn't a site built on legacy enterprise software; it's a modern, responsive platform designed for speed and accessibility. They leverage Google Tag Manager to meticulously track the 48% of traffic coming from organic search, optimizing for high-intent keywords like 'complex disputes' and 'middle market M&A'.
The firm's leadership, chaired by Scott Meyers, has positioned Akerman as a 'forward-thinking' entity according to the Financial Times. This isn't just PR; it's reflected in their digital strategy. While competitors focus on generic brand awareness, Akerman targets specific practice areas. Their organic keywords reveal a strategy focused on talent acquisition ('akerman llp summer') and key practice leaders ('eric goldberg'), indicating a sophisticated approach to both client and talent funneling.
- Dominant in Florida and the Southeast, with a reach extending to 35 countries
- Ranked among the top 100 U.S. law firms by revenue
- Core expertise: Middle market M&A and complex litigation
- Digital presence leans heavily on direct brand equity (46% traffic)
The Quiet Giant of the Middle Market
Akerman proves that in B2B services, brand consistency beats viral marketing.
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Homepage - Akerman LLP
Akerman is recognized by Financial Times as among the most forward thinking law firms in the industry. We are known for our results in middle market M&A and complex disputes, and for helping clients achieve their most important business objectives in the financial services, real estate, and other dynamic sectors. We are consistently ranked among the top 100 law firms in the United States, with a reach that extends throughout the Americas and to 35 countries.
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About akerman.com
Akerman is recognized by Financial Times as among the most forward thinking law firms in the industry. We are known for our results in middle market M&A and complex disputes, and for helping clients achieve their most important business objectives in the financial services, real estate, and other dynamic sectors. We are consistently ranked among the top 100 law firms in the United States, with a reach that extends throughout the Americas and to 35 countries.
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Technology Stack
akerman.com uses 5 technologies across their website including Google Tag Manager, PWA, Bootstrap, Tailwind CSS, and more.
Analytics & Marketing
Google Tag Manager
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PWA
CSS Frameworks
Bootstrap, Tailwind CSS
JavaScript Libraries
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Traffic & Audience
akerman.com receives approximately 56.1K monthly visitors and ranks #428,441 globally. The website has a bounce rate of 37% with visitors viewing an average of 5.9 pages per visit. Users spend an average of 2:31 on the site.
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