alcinicpa.com
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The $40M CPA Firm You've Never Heard Of
Strategic Planning Advisors is a hidden giant in real estate tax, but its digital footprint tells a different story.
In a world where every accounting firm claims to be 'strategic,' Frank Alcini's firm quietly manages a $40.3M revenue stream while advising on the complex tax structures of real estate and construction. Yet, their digital presence is virtually invisible.
"They don't need Google to find clients; their clients find them through the trust earned in high-stakes real estate cycles."
The Real Estate & Construction Nexus
Alcini CPA isn't a generalist firm. They have carved a defensive moat by focusing exclusively on real estate investors and contractors. This niche allows them to offer 'CFO solutions' that go beyond simple tax filing—structuring entities for liability protection and optimizing cash flow for capital-intensive projects. With 206 employees, they have the scale to handle the complexity of large-scale construction portfolios.
The Paradox of Digital Silence
The most telling data point is the lack of one: Monthly visits are 0. This isn't a failure; it's a signal. For a $40M firm, the lack of reliance on organic search traffic suggests a business built on referrals, deep industry networks, and direct relationships. While they maintain a robust social media presence across TikTok, LinkedIn, and X, the primary lead engine is offline.
The firm's tech stack reveals a modern, secure operation. They utilize Cloudflare for performance and security, Google Analytics for data insights, and Tailwind CSS for a clean UI. However, the presence of Facebook Pixel and Google Analytics on a site with zero reported traffic highlights a potential disconnect between their digital infrastructure and actual audience engagement, or simply a very targeted, low-volume lead funnel.
- Niche Specialization: Exclusively Real Estate & Construction (high barrier to entry).
- Hybrid Model: Combines CPA and Enrolled Agent (EA) credentials for comprehensive tax strategy.
- Silent Giant: $40M revenue with virtually no public web footprint.
The Ultimate 'Dark Social' Playbook
Alcini CPA proves that for B2B services, a $40M valuation doesn't require a viral website—it requires unshakeable expertise in a high-stakes niche.
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Strategic Planning Advisors LLC - Frank Alcini, CPA
Strategic Planning Advisors (CPA + EA): Strategic tax and CFO solutions for investors & contractors.
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About alcinicpa.com
Strategic Planning Advisors (CPA + EA): Strategic tax and CFO solutions for investors & contractors.
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