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Aliaswire: The Invisible Payments Engine
Why a $13.8M revenue fintech is building the rails for everyone else's SaaS
While everyone chases the front-end user experience, Aliaswire is quietly owning the most critical backend function for vertical SaaS: getting paid. They aren't building the next shiny fintech app; they are becoming the payment infrastructure that powers the industry's unsung heroes.
"Aliaswire isn't selling software; they are selling the ability to stop worrying about payment operations."
The B2B2C Playbook
Aliaswire’s strategy is a masterclass in B2B2C. With only 48 employees generating $13.8M in revenue, they achieve a staggering $287k revenue per employee. This efficiency comes from selling to vertical SaaS platforms who then pass the value to their end-users. They don't need massive marketing spend because their customers (platforms) do the selling for them. It’s infrastructure as a service, not software as a service.
The Direct Traffic Moat
The data reveals a fascinating signal: 52% of traffic is direct. In the SaaS world, high direct traffic usually means one thing: strong brand recall from existing customers or partners typing 'aliaswire' or 'directbiller' into their browser. This suggests high stickiness. The fact that top keywords are 'directbiller customer support' and 'missing authorization data' indicates they are deep in the operational weeds of their clients' workflows—exactly where a vendor wants to be.
Their tech stack (WordPress, jQuery, Tailwind) might look unassuming to a Silicon Valley elitist, but it’s pragmatic. It’s a lean stack for a lean operation. They aren't wasting engineering cycles on reinventing the frontend wheel; they are focused on the complex logic of receivables and payment operations.
- Vertical SaaS Focus: They solve the 'payments problem' for niche platforms (legal, medical, etc.).
- Receivables > Payments: They emphasize 'smarter receivables,' moving beyond simple transaction processing.
- White-Label Ready: The model implies deep integration, becoming the invisible engine behind other brands.
The Silent Giant of Vertical Fintech
Aliaswire proves you don't need to be the front-page headline to own the most valuable part of the transaction.
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Aliaswire I Powerful Payments. Smarter Receivables
Aliaswire provides complete receivables solutions for enterprises and vertical SaaS platforms. We take care of payment operations so you can focus on growth.
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About aliaswire.com
Aliaswire provides complete receivables solutions for enterprises and vertical SaaS platforms. We take care of payment operations so you can focus on growth.
Company Overview
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aliaswire.com uses 11 technologies across their website including Adobe Fonts, PHP, WordPress, and more.
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Traffic & Audience
aliaswire.com receives approximately 11.9K monthly visitors and ranks #1,218,688 globally. The website has a bounce rate of 20% with visitors viewing an average of 6.7 pages per visit. Users spend an average of 3:42 on the site.
The majority of aliaswire.com's traffic comes from .
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This page provides publicly available information about aliaswire.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit aliaswire.com directly at https://aliaswire.com.