alivi.com
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Alivi: The $78M Benefits Powerhouse You Haven't Heard Of
How a 263-person team is quietly dominating transportation and specialty benefits management
While fintech founders chase the latest AI gold rush, Alivi has built a $78.1M revenue machine solving the unsexy, complex world of transportation and specialty benefits. They're not flashy, but they're printing money in a space most startups ignore.
"Alivi doesn't chase trends—they own the infrastructure that makes benefits actually work."
The Silent Scale
With 21,833 monthly visits and a #1.2M global rank, Alivi's traffic looks modest until you realize 52% comes direct—meaning their 263 employees are servicing enough customers to drive massive repeat usage. This isn't a growth hack play; it's enterprise stickiness.
The Identity Problem
Here's the fascinating part: their top organic keywords are 'livi' (16K volume) and 'alvi' (15K volume)—not even their brand. Alivi is fighting a war of misremembered names and still converting. That's either terrible SEO or incredible word-of-mouth. Given the direct traffic numbers, I'm betting on the latter.
The leadership team is stacked with compliance and growth veterans—Laurie George as Chief Compliance Officer signals they're playing in regulated healthcare waters, while Aaron Crowell (listed twice, apparently worth emphasizing) drives growth. This is a company built for the long game.
- Revenue per employee: ~$297K (exceptional for B2B fintech)
- Direct traffic > organic = product-led growth or sales-driven enterprise
- Traffic quality over quantity: 21K visits doing heavy lifting
- Misspelled brand searches dominating = strong brand recall
The Anti-Startup Success Story
While you're building for acquisition, Alivi is building for retention. 263 people deep, $78M in revenue, and they own transportation benefits so you don't have to.
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https://alivi.com/wp-content/uploads/2024/09/Integrated-Benefits-2024-09.webp
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Alivi Health - We Make Transportation and Specialty Benefits Easy.
Alivi: We make benefits easy. Experience the future of transportation and specialty benefits management.
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About alivi.com
Alivi: We make benefits easy. Experience the future of transportation and specialty benefits management.
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Technology Stack
alivi.com uses 17 technologies across their website including Font Awesome, PHP, WordPress, and more.
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Font Awesome
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PHP
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WordPress
E-commerce & Payments
WooCommerce
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Traffic & Audience
alivi.com receives approximately 21.8K monthly visitors and ranks #1,203,528 globally. The website has a bounce rate of 70% with visitors viewing an average of 2.1 pages per visit. Users spend an average of 1:09 on the site.
The majority of alivi.com's traffic comes from undefined, .
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