In the shadow of global giants, All4Labels operates as a silent giant in sustainable packaging—connecting brands and consumers with a 2,456-person workforce and a laser focus on the circular economy. This isn't a startup; it's a legacy player repositioning for the future.

"They're not selling labels—they're selling a supply chain narrative, and it's working in a crowded market."

The traffic story tells a tale of two audiences: brand managers searching for packaging solutions and job seekers looking for industrial careers. The 35% organic split suggests they're winning on branded terms ('all 4 labels' at 190 monthly volume) but struggling to capture broader commercial intent. This is the classic industrial B2B problem: you own your brand but not the category.

• Dominant in German-speaking markets for talent acquisition (apprenticeship searches)
• Strong brand equity in packaging industry ('all 4 labels' = 190 monthly searches)
• Clear sustainability positioning, but traffic doesn't reflect commercial intent
• Mid-sized revenue ($7.5M) with large workforce (2,456) suggests operational efficiency