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allrecipes.com
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Allrecipes: The 122M Visit Behemoth
How a legacy recipe site dominates with 5M backlinks and a flawed 1.5-star rating
In an age of polished food influencers and Instagram-perfect plates, Allrecipes.com remains the internet's messy, chaotic, and utterly essential kitchen table. With 122 million monthly visits, it's not just a recipe site—it's a cultural artifact that proves raw utility beats aesthetic perfection every time.
"Allrecipes isn't selling food porn—it's selling the messy reality of home cooking, and 122 million people are buying it."
The Unfiltered Community
Allrecipes' true moat isn't its recipes—it's the 122 million monthly visitors who treat the site like a digital family cookbook. With 69 employees generating $9M in revenue, each employee serves 1.77 million monthly visitors. That's not a content business; that's an efficiency miracle. The site's power comes from 5 million backlinks earned not through slick marketing, but through millions of home cooks bookmarking and sharing their favorite 'Banana Bread Recipe' (155K monthly searches) and 'Green Bean Casserole' (125K searches).
The Paradox of Perfection
Here's the fascinating contradiction: Allrecipes dominates search with 63% organic traffic and 5M backlinks, yet sits at a dismal 1.5/5 stars on Trustpilot with 44 reviews. This isn't a bug—it's a feature. The site prioritizes volume over polish, user-generated content over chef-curated perfection. While competitors chase aesthetic purity, Allrecipes embraces the chaos of real home cooking, where recipes are tested, modified, and reviewed by actual humans, not influencers.
The tech stack tells a similar story: Tailwind CSS, Bootstrap, Vite—modern but pragmatic. They're not building a sleek, proprietary platform; they're scaling a community with battle-tested tools. The social presence spans TikTok to YouTube, but the core remains the web: a searchable, bookmarkable, shareable database of everyday recipes that actually work.
- Revenue per employee: $130K (lean efficiency)
- Traffic concentration: 83.6% from undefined markets (likely US-heavy)
- Search dominance: 'Allrecipes' itself drives 134K monthly searches
- Direct traffic: 32% of visitors type the URL directly—brand loyalty in the age of search
The Unpolished Giant
Allrecipes proves that in the attention economy, authenticity beats aesthetics—every single time.
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Allrecipes | Recipes, How-Tos, Videos and More
Everyday recipes with ratings and reviews by home cooks like you. Find easy dinner ideas, healthy recipes, plus helpful cooking tips and techniques.
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Reviews (20)
I am a recipe cook
I am a recipe cook, so if I have an idea I search for a recipe online. I've been disappointed by print magazines and blogs, but AllRecipes has never let me down! I always read the reviews because if lots are saying "too salty" or something similar, or mention a substitution I would also like, I can adjust. Loved the app, now only online but still my go-to.
At first I did not mind the…
At first I did not mind the advertising, but I ended my subscription and they still spammed me with emails and new recipes that I did not want.
Don’t make an account
I’ve been trying to have my account deleted since June of 2025, after a few years of use their website has gone downhill. To (supposedly) have your account deleted, you must fill out a form on their third party website — I have since done it twice. After continuing to get spam from them I decided to see if my account was still active, and surprisingly it was. So I decided to reach out to customer service for assistance, which has so far been a bust. The first time Ava (who seems to be the only person in the department since she’s the only person I’ve ever had the “pleasure” of speaking with) sent me a link to the same form I had already filled out, so I filled it out again hoping that maybe I had just messed something up. After another month or so I checked again, and my account was still active. Reaching out a second time I explained the situation in more detail, as well as sending my reference number so they could easily find what they’d need (mind you I used their generic contact information). Ava (here she is again) assured me that the process was underway and that she’d reach out as soon as it was completed. After several months I reached out again after checking that my account was still active, and Ava (no really the same freaking individual) sent me the form again, so I sent back my TWO separate confirmation numbers and asked to speak with a manager. That was early December and it’s now January of 2026, and she hasn’t gotten back to me. So whatever you do, don’t make an account with any site associated with the following: Allrecipes, BHG, Brides, Byrdie, Daily Paws, EatingWell, Entertainment Weekly, Food & Wine, Health, Investopedia, Lifewire, Liquor, Martha Stewart, Parents, People, Real Simple, Serious Eats, Simply Recipes, Southern Living, The Spruce, The Spruce Eats, The Spruce Pets, Thoughtco, Travel + Leisure, Verywell Fit, Verywell Health and Verywell Mind Because of this, I’m now creating a spectacle on Allrecipes — so if you’re reading this and bump into a profile describing the above, please report it so they’ll hopefully remove it.
This would be a 0 if it were a rating…
This would be a 0 if it were a rating option. I looked at AllReceipes for 1 specific receipe that had popped up on a search. I did not subscribe but have been bombarded with emails weekly or more often for 2 months. I have unsubscribed more times that I can count blocked them, reported as spam, and reported as phishing. Yet the emails keep coming. I am looking into reporting them to the Federal Trade Commission. Advice never click on a ALLReceipes for any reason,
Proportions of tapioca for tapioca…
Proportions of tapioca for tapioca pudding were wrong ! Needs at least double (1.5 cups). NOT GOOD !
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About allrecipes.com
Everyday recipes with ratings and reviews by home cooks like you. Find easy dinner ideas, healthy recipes, plus helpful cooking tips and techniques.
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Technology Stack
allrecipes.com uses 13 technologies across their website including HSTS, AWS CloudFront, Cloudflare, OneTrust, and more.
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Traffic & Audience
allrecipes.com receives approximately 122.1M monthly visitors and ranks #445 globally. The website has a bounce rate of 60% with visitors viewing an average of 2.0 pages per visit. Users spend an average of 2:39 on the site.
The majority of allrecipes.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about allrecipes.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit allrecipes.com directly at https://allrecipes.com.