allsetnow.com
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AllsetNow: The Local Food Delivery Dark Horse
A $23M revenue bootstrapped giant in the fragmented local food space
In a market dominated by DoorDash and Uber Eats, AllsetNow isn't trying to beat them at their own game—it's playing a completely different one. This isn't a gig economy behemoth; it's a hyper-local food discovery engine that has quietly generated $22.9M in revenue with just 147 employees.
"They're not building a logistics empire—they're building a habit."
The Loyalty Play
With 65% direct traffic, AllsetNow has achieved what most delivery apps dream of: brand loyalty. Unlike the transactional nature of Uber Eats, where users hop between apps based on promotions, AllsetNow's traffic suggests a dedicated user base that types their domain directly. This is the holy grail of retention—when users don't need to search, they just come.
The SEO Paradox
Here's the counterintuitive part: only 26% of traffic comes from organic search, yet their top keywords reveal a fascinating strategy. They rank for hyper-specific queries like 'jasmin's indian cuisine 12086 veterans memorial drive'—not by accident, but by design. They're not competing for 'food delivery' (which costs $5+ per click); they're capturing intent at the restaurant level, where competition is lower and conversion is higher.
The tech stack tells a story of pragmatism over flash. Tailwind CSS and Vite suggest a modern frontend, but the absence of heavy frameworks hints at a team that ships fast. The PWA (Progressive Web App) implementation is particularly telling—they're betting on the web over native apps, reducing friction and bypassing app store fees. It's a bold move that aligns with their direct-traffic dominance.
- Revenue-per-employee of $155,000—impressive for a food tech company
- Funding efficiency: $16.6M raised to generate $22.9M revenue (1.38x ratio)
- Team structure suggests heavy investment in Voice AI monetization
- Geographic concentration (96.9% in one country) indicates deep local focus
The Local Giant in Disguise
AllsetNow proves that in food tech, depth beats breadth every time
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Allset: Food Pickup & Rewards
Get breakfast, lunch, dinner and more from your favorite restaurants. Pick up taco 🌮, burger 🍔, or pizza 🍕 super-fast. Reward your dining and enjoy savings on every order.
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About allsetnow.com
Get breakfast, lunch, dinner and more from your favorite restaurants. Pick up taco 🌮, burger 🍔, or pizza 🍕 super-fast. Reward your dining and enjoy savings on every order.
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Technology Stack
allsetnow.com uses 17 technologies across their website including Google Maps, Firebase, Sentry, and more.
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Firebase
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Traffic & Audience
allsetnow.com receives approximately 20.5K monthly visitors and ranks #1,391,166 globally. The website has a bounce rate of 54% with visitors viewing an average of 1.8 pages per visit. Users spend an average of 2:58 on the site.
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