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alpaca.markets
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alpaca.markets

19 technologies
VerifiedGrowingVisit1.1M/mo$67M28119 Tech25 Leads
Deep Dive

Alpaca: The API-First Brokerage

How Alpaca is building the infrastructure layer for modern finance

While legacy brokers struggle with outdated infrastructure, Alpaca has quietly become the default backend for the next generation of fintech. They aren't just a broker; they are the invisible engine powering hundreds of investing apps.

$194M
Total Funding
281
Employees
2.2M
Backlinks
63%
Direct Traffic

"Alpaca isn't competing for the end-user; they are competing to own the rails the entire industry runs on."

Developer-First DNA

The data speaks volumes: 'Alpaca API' commands over 8,000 monthly searches. Unlike Schwab or Interactive Brokers who bolted on APIs later, Alpaca built their entire brokerage stack around a REST API first. Their GitHub presence (alpacahq) signals a commitment to open source that legacy players simply don't have.

The 'Pick and Shovel' Strategy

With $66.6M in revenue, Alpaca is playing the long game. They aren't chasing Robinhood's consumer glory. Instead, they are the 'picks and shovels' for the gold rush. By offering crypto, stocks, and options under one API roof, they are becoming the AWS of trading infrastructure.

The traffic composition is telling. With 63% direct traffic, their users aren't stumbling upon them via SEO—they are seeking them out. This indicates high brand recall among developers and product managers who need reliable trading rails.

  • Multi-asset coverage: Stocks, Options, and Crypto in one unified API.
  • Paper trading: Robust sandbox environment essential for algorithmic testing.
  • White-label potential: The infrastructure allows partners to brand the experience as their own.
No proprietary consumer mobile app
Provides the infrastructure for others to build apps
3.3/5 Trustpilot rating (indicating support friction for smaller users)
Focuses on institutional and developer uptime over consumer flash

The Verdict: Infrastructure Wins

Alpaca is betting that the future of finance is embedded, and they intend to be the bank account for that future.

What tech stack does Alpaca use?

42 detected
Security1
Cloud & Hosting2
Marketing Automation1
Customer Support1
Performance1
Web Standards2
Tracking & Analytics23
L
LinkedIn Insight Tag
G
Google Analytics
G
Google Tag Manager
H
Hotjar
H
Hotjar
T
Twitter Pixel
R
Reddit Pixel
H
HubSpot
G
Google Tag Manager
G
Google APIs
H
HubSpot
H
Hotjar
A
Amplitude
R
Reddit
L
LinkedIn Insight Tag
T
Twitter Ads
G
Google Static
L
LinkedIn
T
Twitter/X
T
Tracking Pixel
A
Analytics Service
G
Google Analytics
G
Google DoubleClick

How much traffic does Alpaca get?

Traffic & Engagement

670.7K
Monthly Visits
+4.2%
4.7
Pages/Visit
10:28
Avg. Duration
50%
Bounce Rate
Monthly Traffic Trend-25%
888.5K
Oct 2025
Oct
643.7K
Nov 2025
Nov
670.7K
Dec 2025
Dec

Rankings

#68,389
Global Rank
#27,867
United States Rank
Computer Software and Development
Category

Backlinks & Authority

2.2M
Backlinks
5.0K
Ref. Domains
44
Authority Score
Low
Penalty Risk
Backlinks Trend+391%
447.7K
Jul 2025
Jul
1.0M
Aug 2025
Aug
1.5M
Sep 2025
Sep
1.9M
Oct 2025
Oct
2.1M
Nov 2025
Nov
2.2M
Dec 2025
Dec

Search Traffic

Organic
71.7K

Top Organic Keywords

#1alpaca
135,000 vol49.3%
#1alpaca trading
4,400 vol9.7%
#1alpaca api
2,400 vol5.3%
#1alpaca markets
1,300 vol2.9%
#1alpaca-trade
1,300 vol2.9%

Where is Alpaca's audience located?

🇺🇸United States50.6%
🇨🇿Czech Republic10.5%
🇪🇸Spain5.1%
🇬🇧United Kingdom2.9%
🇮🇳India2.9%

Device Distribution

Desktop69.6%
Mobile30.4%

What keywords does Alpaca rank for?

5 keywords
1alpaca140.1K vol$1.07
2alpaca trading10.3K vol$4.47
3alpaca api8.3K vol$3.21
4alpaca markets3.1K vol$5.06
5alpaca stocks2.6K vol

How is Alpaca's SEO?

Open Graph Image

OG Image preview
og:image

https://alpaca.markets/static/images/meta-image-homepage.png

Meta Tags

title63 chars

Alpaca - Developer-first API for Stock, Options, Crypto Trading

description130 chars

Alpaca's easy to use APIs allow developers and businesses to trade algorithms, build apps and embed investing into their services.

languageEN

H1 Tags

h1API for Stock, Options, Crypto Trading & more
h1Disclosures
h1Disclosures

Schema Types

OrganizationWebAPI

Who works at Alpaca?

Loading leads...

What do customers think of Alpaca?

Alpaca

Alpaca

3.3
26 reviews

Categories

Software Company#undefinedAlternative Financial Service#undefinedFinancial Consultant#undefinedNon-Bank Financial Service#undefinedInvestment Service#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days

Contact Information

Reviews (20)

Filter by rating:
Sascha M
1/6/2026
🇮🇹 Italy4 reviewsOrganicUnverified
Experience date: 1/6/2026
Well-designed API for algo trading

’ve been using Alpaca for algorithmic and automated trading, and overall it’s been a solid experience. The API-first design makes it easy to connect my own strategies and execute trades without having to manage a traditional trading UI. I like that it supports stocks and crypto with commission-free execution and reliable real-time data — and so far withdrawals and operations have been smooth. For anyone building algo systems or just wanting a flexible trading backend, Alpaca is a dependable choice.

👍 1
Nadin Ramoser
1/2/2026
🇮🇹 Italy4 reviewsOrganicUnverified
Experience date: 1/2/2026
Very happy withe the Broker

Very happy withe the Broker! I am using it with Aconsus now for 1 week and it is very easy to use.

👍 1
Carolina Comper
9/23/2025
🇮🇹 Italy2 reviewsOrganicUnverified
Experience date: 9/23/2025
Automate strategies and simple set up

I’ve been trying out Alpaca for trading and really like how simple it is to set up and automate strategies. The commission-free trades and easy API make it a great option if you’re into algo trading or just want more control over your investments. I’d recommend it!

👍 1
Vanessa Martini
9/21/2025
🇮🇹 Italy5 reviewsOrganicUnverified
Experience date: 9/21/2025
very happy with this broker

very happy with this broker. I tried many but this is the best.

👍 1
TinoVerified
9/9/2025
🇮🇹 Italy4 reviewsOrganicUnverified
Experience date: 9/8/2025
Einfach zu nutzen und sehr zu empfehlen!

Einfach zu nutzen und sehr zu empfehlen!

👍 1

Frequently Asked Questions about Alpaca

What is Alpaca's Revenue?
Alpaca generates approximately $67M in annual revenue. With 281 employees, that's $236,997 per employee. The company has raised $194M in total funding.
What does Alpaca do?
Alpaca's easy to use APIs allow developers and businesses to trade algorithms, build apps and embed investing into their services.
How fast is Alpaca growing?
Alpaca has grown by 4.2% in the last 6 months according to traffic data. employee count has changed by 34% year over year.
How do people interact with Alpaca?
When visiting Alpaca, visitors view an average of 4.7 pages per visit, and spend around 10:28 on the site, and the bounce rate is 49.6%.
How do people find Alpaca?
599.0K people (89%) visit Alpaca directly. 71.7K (11%) find them through organic search.
Who uses Alpaca?
Alpaca's top market is United States with 339.5K visitors (50.6%). Czechia is 2nd with 70.5K (10.5%). Spain is 3rd with 34.2K (5.1%).
What technologies does Alpaca use?
Alpaca uses 19 technologies across their website including Fonts, Security, Cloud & Hosting. Key technologies include Google Fonts, HSTS, Amazon S3, Cloudflare.
Who are Alpaca's competitors?
Alpaca's main competitors include Investment Retrievers, Phoenix American Financial Services, SESLOC Federal Credit Union, American Discovery Capital, Coastal Payroll. These companies operate in similar markets and compete for the same customer base.
What do customers think of Alpaca?
Alpaca has a Trustpilot score of 3.3 out of 5 (3 stars) based on 26 customer reviews.

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About alpaca.markets

Alpaca's easy to use APIs allow developers and businesses to trade algorithms, build apps and embed investing into their services.

Company Overview

alpaca.markets
Website
finance
Industry
#45,688
Global Rank
1.1M
Monthly Visitors
19
Technologies
25+
Employees

alpaca.markets Social Media

Technology Stack

alpaca.markets uses 19 technologies across their website including Google Fonts, HSTS, Amazon S3, Cloudflare, and more.

Fonts

Google Fonts

Security

HSTS

Cloud & Hosting

Amazon S3, Cloudflare

Marketing Automation

HubSpot

Advertising

DoubleClick Floodlight, Twitter Pixel, LinkedIn Insight Tag, Google Ads

Customer Support

Zendesk

Traffic & Audience

1.1M
Monthly Visits
34%
Bounce Rate
5.3
Pages/Visit
4:38
Avg. Duration

alpaca.markets receives approximately 1.1M monthly visitors and ranks #45,688 globally. The website has a bounce rate of 34% with visitors viewing an average of 5.3 pages per visit. Users spend an average of 4:38 on the site.

The majority of alpaca.markets's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is alpaca.markets?
Alpaca's easy to use APIs allow developers and businesses to trade algorithms, build apps and embed investing into their services.
What technologies does alpaca.markets use?
alpaca.markets uses 19 technologies including Google Fonts, HSTS, and 13 more. View the full tech stack analysis above.
How do I contact alpaca.markets?
You can contact alpaca.markets via email at [email protected] or through their contact page.
What are alpaca.markets's social media accounts?
alpaca.markets is active on github, twitter, linkedin. You can find links to all their social media profiles in the social section above.
How popular is alpaca.markets?
alpaca.markets receives approximately 1.1M monthly visitors and ranks #45,688 globally. Traffic is growing by 24.6% month-over-month.

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This page provides publicly available information about alpaca.markets. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit alpaca.markets directly at https://alpaca.markets.