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Alpaca: The API-First Brokerage
How Alpaca is building the infrastructure layer for modern finance
While legacy brokers struggle with outdated infrastructure, Alpaca has quietly become the default backend for the next generation of fintech. They aren't just a broker; they are the invisible engine powering hundreds of investing apps.
"Alpaca isn't competing for the end-user; they are competing to own the rails the entire industry runs on."
Developer-First DNA
The data speaks volumes: 'Alpaca API' commands over 8,000 monthly searches. Unlike Schwab or Interactive Brokers who bolted on APIs later, Alpaca built their entire brokerage stack around a REST API first. Their GitHub presence (alpacahq) signals a commitment to open source that legacy players simply don't have.
The 'Pick and Shovel' Strategy
With $66.6M in revenue, Alpaca is playing the long game. They aren't chasing Robinhood's consumer glory. Instead, they are the 'picks and shovels' for the gold rush. By offering crypto, stocks, and options under one API roof, they are becoming the AWS of trading infrastructure.
The traffic composition is telling. With 63% direct traffic, their users aren't stumbling upon them via SEO—they are seeking them out. This indicates high brand recall among developers and product managers who need reliable trading rails.
- Multi-asset coverage: Stocks, Options, and Crypto in one unified API.
- Paper trading: Robust sandbox environment essential for algorithmic testing.
- White-label potential: The infrastructure allows partners to brand the experience as their own.
The Verdict: Infrastructure Wins
Alpaca is betting that the future of finance is embedded, and they intend to be the bank account for that future.
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Alpaca - Developer-first API for Stock, Options, Crypto Trading
Alpaca's easy to use APIs allow developers and businesses to trade algorithms, build apps and embed investing into their services.
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Reviews (20)
Well-designed API for algo trading
’ve been using Alpaca for algorithmic and automated trading, and overall it’s been a solid experience. The API-first design makes it easy to connect my own strategies and execute trades without having to manage a traditional trading UI. I like that it supports stocks and crypto with commission-free execution and reliable real-time data — and so far withdrawals and operations have been smooth. For anyone building algo systems or just wanting a flexible trading backend, Alpaca is a dependable choice.
Very happy withe the Broker
Very happy withe the Broker! I am using it with Aconsus now for 1 week and it is very easy to use.
Automate strategies and simple set up
I’ve been trying out Alpaca for trading and really like how simple it is to set up and automate strategies. The commission-free trades and easy API make it a great option if you’re into algo trading or just want more control over your investments. I’d recommend it!
very happy with this broker
very happy with this broker. I tried many but this is the best.
Einfach zu nutzen und sehr zu empfehlen!
Einfach zu nutzen und sehr zu empfehlen!
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About alpaca.markets
Alpaca's easy to use APIs allow developers and businesses to trade algorithms, build apps and embed investing into their services.
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Technology Stack
alpaca.markets uses 19 technologies across their website including Google Fonts, HSTS, Amazon S3, Cloudflare, and more.
Fonts
Google Fonts
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HSTS
Cloud & Hosting
Amazon S3, Cloudflare
Marketing Automation
HubSpot
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DoubleClick Floodlight, Twitter Pixel, LinkedIn Insight Tag, Google Ads
Customer Support
Zendesk
Traffic & Audience
alpaca.markets receives approximately 1.1M monthly visitors and ranks #45,688 globally. The website has a bounce rate of 34% with visitors viewing an average of 5.3 pages per visit. Users spend an average of 4:38 on the site.
The majority of alpaca.markets's traffic comes from undefined, undefined, .
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