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Altia: The Silent Powerhouse of Automotive UI
How a $9M company quietly powers the dashboards of tomorrow's vehicles
While you're obsessing over Tesla's latest screen, a Kansas-based company with just 71 employees is quietly powering the user interfaces for millions of vehicles worldwide. Altia isn't chasing consumer hype—it's building the embedded future, one pixel-perfect dashboard at a time.
"In a world chasing AI hype, Altia proves that specialized, deep vertical expertise still wins. They're not building general-purpose tools—they're building the future of automotive HMI."
The Invisible Giant in Your Dashboard
With just 71 employees generating $9.3M in revenue, Altia achieves $131K revenue per employee—a remarkable efficiency ratio for a B2B software company. Their secret? Extreme focus on the automotive and embedded display market. While competitors chase broad design tools, Altia dominates a specific niche: creating UIs for vehicles, medical devices, and industrial equipment where reliability isn't optional.
The Traffic Paradox
Here's what's fascinating: Altia's traffic numbers seem modest—18K monthly visits—but they reveal a sophisticated business model. With 44% organic search traffic and 41% direct traffic, this isn't a company relying on paid ads. This is a company with sticky, word-of-mouth-driven growth. Their top keyword 'altia' (3.5K monthly searches) shows strong brand recognition, while technical terms like 'Telechips Dolphin' reveal deep industry integration.
The company's leadership tells a story of automotive specialization. With Mark Taylor as VP Automotive alongside Jason Williamson (VP Marketing) and Mike Juran (CEO/Co-Founder), Altia has positioned itself at the intersection of car technology and user experience. This isn't a generic design tool—it's a precision instrument for the most demanding display environments on earth.
- Extreme employee efficiency: $131K revenue per employee vs. industry average of $80-100K
- Traffic quality over quantity: 85% combined organic/direct traffic shows authentic market demand
- Deep technical integration: Their presence in 'Telechips Dolphin' searches signals embedded system dominance
- Global footprint: Traffic spread across undefined countries suggests international OEM partnerships
The Undervalued Infrastructure Play
While everyone fights for AI headlines, Altia is building the foundational layer for the next generation of connected vehicles. With 71 employees and $9.3M in revenue, they're the definition of a lean, focused, and potentially undervalued infrastructure play in the embedded systems revolution.
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Altia | HMI and GUI Software for Embedded Displays
Altia’s advanced HMI and GUI software enables designers and developers to create powerful UI/UX for advanced embedded displays.
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About altia.com
Altia’s advanced HMI and GUI software enables designers and developers to create powerful UI/UX for advanced embedded displays.
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altia.com uses 17 technologies across their website including PHP, WordPress, AWS CloudFront, Cloudflare, and more.
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altia.com receives approximately 18.3K monthly visitors and ranks #1,394,269 globally. The website has a bounce rate of 40% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 1:08 on the site.
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