alticast.com
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Alticast: The Invisible Giant of TV
How a 146-person Korean firm powers screens for 100M+ households globally
While you binge Netflix or scroll through cable menus, you're likely interacting with code built by Alticast—a 146-person company that quietly powers the software for 100M+ TV devices worldwide. They're not a consumer brand; they're the infrastructure behind your screen.
"Alticast doesn't sell to you—they sell to the companies that sell to you. They're the B2B2C engine of television."
The B2B2C Infrastructure Play
Alticast operates in the middleware layer—the invisible software that connects broadcast signals to user interfaces. With 146 employees generating $39.3M in revenue, they achieve $269K revenue per employee, a strong metric for a B2B infrastructure company. Their clients are cable operators, satellite providers, and smart TV manufacturers who need reliable, scalable middleware for their services.
Global Reach, Local Roots
Despite their Korean origins (evident from their Korean Facebook page and '알티캐스트' as top keyword), Alticast has a significant Americas presence. Key leadership includes Todd Hansley (Sr Director Business Development) and Jae Park (Director, Business Development), signaling a focused expansion into Western markets. Their tech stack—jQuery, Tailwind CSS, Vite—shows modern web practices, while YouTube embeds suggest active content marketing.
The traffic data reveals a telling story: 1,478 monthly visits with 7% organic and 7% direct. This isn't a consumer-facing business; it's a relationship-driven B2B operation. The 'undefined' country showing 100% traffic suggests either data limitations or a truly global, distributed client base. Their social presence—Twitter, YouTube, Facebook, LinkedIn—serves as credibility signals for enterprise clients, not lead generation.
- Enterprise middleware for TV platforms (cable, satellite, smart TV)
- Global client base with strong Asian and Americas presence
- Modern web tech stack (Vite, Tailwind) despite being a systems company
- Relationship-driven sales model with minimal public web traffic
The Ultimate B2B2C Playbook
Alticast proves you can build a $40M+ business without ever needing to be a household name. Their strategy: own the infrastructure layer, build deep enterprise relationships, and scale globally through partners. For founders and investors, this is a masterclass in focused B2B execution.
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About alticast.com
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Technology Stack
alticast.com uses 5 technologies across their website including YouTube Embed, Google Analytics, Vite, and more.
Video
YouTube Embed
Analytics & Marketing
Google Analytics
Build Tools
Vite
CSS Frameworks
Tailwind CSS
JavaScript Libraries
jQuery
Traffic & Audience
alticast.com receives approximately 1.5K monthly visitors and ranks #12,120,581 globally. The website has a bounce rate of 33% with visitors viewing an average of 1.1 pages per visit. Users spend an average of 0:00 on the site.
The majority of alticast.com's traffic comes from .
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