While SaaS startups chase viral growth, Aluma-Form operates in the shadows of heavy industry, generating $46.9M with just 194 employees. Their secret isn't flashy marketing—it's industrial-grade precision in a digital world.

"In heavy industry, trust is the currency. Direct traffic isn't a metric—it's a testament to decades of reliability."

The leadership team structure reveals a classic industrial playbook. Fred Newman as President/CEO, Harry Orr as CFO, Travis Carr as Controller—financial discipline is baked into the DNA. Jason Harrington heads Manufacturing, Herschell Newman oversees Finance. This isn't a growth-at-all-costs startup; it's a precision-engineered business where every dollar and every employee counts.

• Revenue per employee: ~$242K (above industrial average)
• Traffic quality over quantity: 3,682 visits vs. 194 employees = 19 visits/employee/month
• Direct traffic dominance (47%) indicates zero customer acquisition cost for repeat business
• Product-specific searches drive 38% of traffic (f1cs-hv, e-pmm6-1cb-hyp)