ALX operates on a dual-track model. On one side, they offer intensive public courses for individual career switchers. On the other, they run professional corporate training for enterprises. This hybrid approach insulates them from the volatility of consumer spending while leveraging brand equity built in the public market. Their physical presence in Warsaw, Krakow, Wroclaw, and 3 other major Polish cities cements their status as a national institution, not just a web startup.

Looking at their keyword data reveals a strategic shift. While they maintain volume for generic terms like 'Python courses,' their SEO strategy is aggressively pivoting toward high-value AI upskilling. Keywords like 'using AI in data analysis training for educators' and 'AI in analytical work' suggest they are targeting the mid-market professional looking to future-proof their career, moving beyond basic coding literacy into advanced application.