aman.com
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Aman: The Anti-Chain Luxury Empire
How a 36-property empire commands $1.7B in revenue through radical restraint
Aman doesn't sell rooms—it sells sanctuaries. While competitors chase scale, Aman's 36 properties generate $1.7B annually by making exclusivity their only metric. This is luxury's most disciplined playbook.
"Aman's genius isn't in what they build—it's in what they refuse to build."
The Invisible Customer
With only 4,825 employees serving 36 properties, Aman's employee-to-room ratio screams intentional scarcity. Their traffic data reveals the truth: 57% comes organically, not through ads. These aren't tourists—they're pilgrims searching specifically for 'Aman Tokyo' or 'Amangiri.' The 34% direct traffic proves they've built a cult, not a customer base.
The Anti-Growth Growth
While hospitality giants open 200+ rooms annually, Aman's 20-country footprint spans just 36 properties. Their backlinks (312,047) outpace their physical footprint 8,600-to-1. This is a brand that exists more in aspiration than geography—each property becomes a content engine, generating more digital real estate than physical.
The tech stack reveals their positioning: jQuery and Bootstrap suggest legacy infrastructure, yet they're deploying PWA capabilities and lazy loading. This isn't a digital-first brand—it's a digital-last brand. The website is a quiet brochure for a club that doesn't need to shout. Their 3/5 Trustpilot rating from just 4 reviews confirms: they don't chase mass validation.
- Revenue per property: ~$47.7M (vs industry average of $3-5M)
- Organic dominance: 79,750 monthly searches for just 'aman'
- Leadership continuity: Vladislav Doronin as both Chairman & CEO
- Digital restraint: Only 15 technologies vs. 50+ for typical luxury brands
Aman's Real Product Isn't Hotels
It's the architecture of absence—proving that in luxury, the most powerful growth strategy is knowing exactly what to say no to.
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Aman Resorts, Hotels & Residences - Explore Luxury Destinations
Explore the world of Aman. 36 luxury resorts, hotels & private residences in 20 countries. Book accommodation, experiences & journeys of discovery with Aman.
Aman Resorts, Hotels & Residences – Explore Luxury Destinations
Explore the world of Aman. 36 luxury resorts, hotels & private residences in 20 countries. Book accommodation, experiences & journeys of discovery with Aman
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Reviews (1)
One of the most beautiful resort I went…
One of the most beautiful resort I went in the recent times. Wonderful view, food and services. I had a great time.
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About aman.com
Explore the world of Aman. 36 luxury resorts, hotels & private residences in 20 countries. Book accommodation, experiences & journeys of discovery with Aman.
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aman.com uses 15 technologies across their website including Adobe Fonts, Drupal, jsDelivr, and more.
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aman.com receives approximately 912.9K monthly visitors and ranks #49,278 globally. The website has a bounce rate of 43% with visitors viewing an average of 4.1 pages per visit. Users spend an average of 1:59 on the site.
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This page provides publicly available information about aman.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit aman.com directly at https://aman.com.