While everyone chases AI unicorns, Amaxra is building a fortress in Microsoft's shadow. With just 22 employees, they're tackling one of the most complex, high-margin problems in enterprise tech: Microsoft licensing optimization. This isn't a SaaS startup—it's a precision strike on a $200B market gap.

"They're not selling software—they're selling clarity in Microsoft's licensing labyrinth, where enterprises lose millions to complexity."

The real story is in their keyword strategy. They rank for 'purview' (66K monthly searches), 'Microsoft Loop' (43K), and 'Power Automate Desktop' (39K)—not as a content farm, but as a trusted advisor. When enterprises search for these tools, Amaxra appears as the human layer between Microsoft's product and the customer's implementation. They're not competing with Microsoft; they're completing it.

• License optimization is their core: turning Microsoft's complexity into their competitive moat
• Telephony solutions bridge legacy systems with Microsoft Teams—high-margin, sticky work
• Team augmentation means they become embedded consultants, not vendors
• Their social presence is broad but shallow—likely used for credibility, not lead gen