amiri.com
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Amiri: The Art of Cool $145M Empire
How a rockstar aesthetic built a luxury fashion powerhouse with 700K monthly visitors
In a world where luxury fashion struggles for relevance, Amiri has cracked the code: blend LA rock 'n' roll heritage with high-end craftsmanship. The result? A $144.8M revenue machine that's become the uniform of the cool kids.
"Amiri doesn't sell clothes—they sell an attitude that converts at $144M annually."
The SEO Juggernaut
Amiri dominates search with 82,930 monthly searches for just their brand name alone. That's not marketing—that's cultural gravity. They rank for 'amiri jeans' (15K searches), 'amiri shoes' (6K searches), and even misspellings like 'amiris' (7.3K searches). This is brand equity that money can't buy.
Traffic Quality Over Quantity
With 54% organic and 37% direct traffic, Amiri has achieved what most brands dream of: a self-sustaining flywheel. People don't stumble upon Amiri—they seek it out. This 3:1 ratio of intentional vs. paid traffic suggests a fiercely loyal customer base that treats amiri.com as a destination, not a discovery.
The tech stack tells its own story. Built on jQuery and Tailwind CSS with PWA capabilities, it's pragmatic rather than flashy. No bleeding-edge frameworks, just solid execution. They've prioritized speed (Lazy Loading, Priority Hints) over showing off technical prowess—exactly what you want in a commerce platform.
- 500 employees generating $290K revenue per head—exceptional efficiency for luxury fashion
- Trustpilot rating of 3.3/5 with only 7 reviews suggests they're not gaming review platforms
- Careers hosted on Lever.co signals modern, startup-adjacent culture despite $144M scale
- LinkedIn presence shows they're building a legitimate corporate structure, not just a celebrity brand
The Billion-Dollar Blueprint
Amiri proves that in luxury, authenticity beats algorithm. They're not optimizing for conversion rates—they're optimizing for cultural relevance. And at $144.8M with 500 employees, that strategy is printing money.
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5 keywordsHow is Amiri's SEO?
Open Graph Image
http://amiri.com/cdn/shop/files/logo-amiri-open-graph-1200x630_a6013235-5a08-40b3-b87c-1c3d7a02ba40.jpg?v=1767914467
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AMIRI Official Site | Discover The New Collection
Shop the AMIRI official site. Discover the latest men's and women's ready to wear, shoes, leather goods and accessories collections.
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Amiri
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Reviews (7)
The best of all!
The best of all!
I placed an order
I placed an order, and the order went through, and payment accepted. A few days later I inquired about shipping as I had still not received any email. I was told to basically refer to their shipping policy. A day later I received an email stating that they canceled my order because they were unable to fulfill it. I then went on the website and placed a secondary order as I await the refund from the first and paid for rush delivery. I asked if they could possibly rush the second order since the cancelation of the first order was beyond my control and the system processed an order for an item that they did not have in stock. Needless to say, they couldn't even do that and sent their usual generic response. For the price of their items, I think the customer service should be reevaluated.
ordered a few pairs of jeans
ordered a few pairs of jeans, paid extra for next day delivery and didn't get them for 4 days. The jeans were good my only issue is with the delivery and lack of response from customer service regarding my issue
We bought sport shoes from Amari five…
We bought sport shoes from Amari five months ago we pay about $800. The shoe fell apart We went to the store in Rado Drive and the cheeky salesman told us you can buy a new one and pay the full price or take it to the shoe repair on your own We are not warranty our shoes When Nike has a 2 years warranty and other Brand up to 5 years warranty on the shoes. ignore this brand they are crook.
SCAMMERS
Ordered 3 items via their website and I can't return anything. because they say because it is a sale items. but it is not reported or displayed anywhere on their website. Only once you have placed the order and paid properly do they say that I have now lost 768 euro to their special return policy. they are purely scams. because it clearly states that there are 14 return days after the delivery date. They want you to order and pay for something, but you have to know your size, so you don't get a chance to try it on or view the product. AMIRI is the only brand with such special rules. and their customer service is super bad, they are not available by phone and if they receive criticism on the email, they respond once and never again, they try to refuse. So please note that you are not allowed to return sale items. Even if there is no physical store in your country, otherwise you could try it on. they are money only and zero service. worst brand ever. never shop with them again.
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About amiri.com
Shop the AMIRI official site. Discover the latest men's and women's ready to wear, shoes, leather goods and accessories collections.
Company Overview
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Technology Stack
amiri.com uses 28 technologies across their website including Wistia, Adobe Fonts, Google Fonts, hCaptcha, HSTS, and more.
Video
Wistia
Fonts
Adobe Fonts, Google Fonts
Security
hCaptcha, HSTS, reCAPTCHA
CDN
cdnjs
Cloud & Hosting
Cloudflare
Email Marketing
Klaviyo
Traffic & Audience
amiri.com receives approximately 691.0K monthly visitors and ranks #76,247 globally. The website has a bounce rate of 37% with visitors viewing an average of 2.6 pages per visit. Users spend an average of 1:07 on the site.
The majority of amiri.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about amiri.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit amiri.com directly at https://amiri.com.