amoretti.com
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Amoretti: The B2B Flavor Powerhouse Hiding in Plain Sight
How a $62M California company dominates niche search while staying invisible to the mainstream
In a world obsessed with consumer packaged goods, Amoretti operates in the shadows of your favorite bakery, cocktail, and restaurant. With 211 employees and $62.7M in revenue, they're not selling to you—they're selling to the people who make what you love.
"Amoretti doesn't chase trends—they enable them. When you search 'Dubai chocolate recipe,' you're searching for their flavor."
The Invisible Middleman
Amoretti's genius lies in their B2B2C model. They don't compete with Starbucks or local bakeries—they supply them. With 48% organic traffic driven by specific flavor queries ('pistachio cream' at 19K monthly searches), they've become the search engine for culinary inspiration. Home bakers, mixologists, and restaurant chains all funnel through their site to find the exact extract that makes a viral recipe work.
The Viral Recipe Economy
Their top keywords reveal a fascinating pattern: 'Dubai chocolate recipe' (6.6K monthly searches) isn't a branded term—it's a cultural moment they've captured. Amoretti positioned itself as the ingredient source for trending flavors, turning TikTok virality into B2B sales. While competitors fight for 'flavor extracts,' Amoretti owns the long-tail search moments that actually convert.
Their tech stack tells the story of a modern DTC-meets-B2B hybrid: Shopify powers the e-commerce engine, while Tailwind CSS and Vite suggest a team that moves fast. But the real tell is their traffic distribution—81.3% from a single undefined country (likely the US) suggests they've solved domestic distribution while remaining a 'California-made' niche player globally.
- Revenue per employee: ~$297K (high for food manufacturing)
- Direct traffic at 44% indicates strong brand recall in professional circles
- Social presence across 6 platforms, but TikTok is their most strategic (recipe-driven platform)
- Niche dominance: 'amoretti extracts' only 290 monthly searches, but they own it completely
The Unsexy Billion-Dollar Playbook
Amoretti proves that in a world of DTC hype, the real money is in being the invisible infrastructure for everyone else's creativity. They're not the star—they're the secret ingredient.
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Amoretti : Ingredients, Extracts, Flavors, Mixes, Syrups and more!
We make the ultimate flavorings and ingredients for your pastry, savory and beverage creations. Perfect for home, bar and restaurant use. Made in California.
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About amoretti.com
We make the ultimate flavorings and ingredients for your pastry, savory and beverage creations. Perfect for home, bar and restaurant use. Made in California.
Company Overview
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Technology Stack
amoretti.com uses 25 technologies across their website including AccessiBe, Adobe Fonts, Google Fonts, hCaptcha, HSTS, and more.
Accessibility
AccessiBe
Fonts
Adobe Fonts, Google Fonts
Security
hCaptcha, HSTS, reCAPTCHA
Cloud & Hosting
Cloudflare
Email Marketing
Klaviyo
Advertising
DoubleClick Floodlight, Microsoft Ads, LinkedIn Insight Tag, Google Ads +1 more
Traffic & Audience
amoretti.com receives approximately 131.0K monthly visitors and ranks #289,060 globally. The website has a bounce rate of 53% with visitors viewing an average of 2.5 pages per visit. Users spend an average of 0:55 on the site.
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