ampersandpeople.com
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The Boutique HR Firm That Outmaneuvers Giants
A 30-person consultancy generating $4.8M by focusing on the human side of human resources.
In a world of faceless HR platforms and algorithmic recruiting, AmpersandPeople is a deliberate bet on expertise over scale. They aren't trying to build the next Workday; they're building the teams that run your company.
"Their traffic is low, but their revenue is high. This is a consultancy, not a content farm, and that distinction is everything."
The Efficiency Paradox
AmpersandPeople operates in the 'long tail' of HR. They generate only 1,319 monthly visits but command a $4.8M revenue run rate. That’s ~$3,600 in revenue per monthly visitor—a metric that defies standard SaaS valuations and signals high-ticket, high-retainer consulting. They aren't playing the traffic game; they are playing the relationship game.
The Founder-Led Brand
The company is anchored by Samantha Schneider (Founder, Principal Consultant) alongside a lean leadership team of 5 key operators. Unlike VC-backed scale-ups, this structure suggests a partnership model. They sell access to this specific brain trust, not just a software license. The 'undefined' top traffic countries (62.4% and 35.5%) likely point to a US-centric client base with international reach, or data tracking quirks common in privacy-focused consulting firms.
Their tech stack tells a story of modern delivery: React and Tailwind CSS for a slick frontend, Zendesk for client support, and Sentry for monitoring. They look like a software company, act like a software company, but bill like a top-tier consultancy. This hybrid identity allows them to punch above their weight class, competing with larger firms by offering agility and bespoke solutions.
- Niche Dominance: They rank for 'madeline carter talent acquisition' (140 monthly volume), suggesting deep expertise in specific methodologies or partnerships.
- High-Touch Model: The lack of public pricing and reliance on direct traffic (40%) indicates a sales-led motion requiring direct conversation.
- Modern Stack: Using React and Tailwind suggests they invest in their own digital presence to attract tech-forward clients.
The Anti-Scale Playbook
AmpersandPeople proves that in HR, trust beats traffic. For founders and investors, this is a blueprint for building a profitable, high-margin service business without chasing venture capital scale.
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HR & Talent Consulting | AmpersandPeople
AmpersandPeople is an HR & Talent Consulting firm that will support your Human Resources & Recruiting efforts. We work to help you have engaged employees who do great things.
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About ampersandpeople.com
AmpersandPeople is an HR & Talent Consulting firm that will support your Human Resources & Recruiting efforts. We work to help you have engaged employees who do great things.
Company Overview
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Technology Stack
ampersandpeople.com uses 14 technologies across their website including Font Awesome, HSTS, Sentry, and more.
Fonts
Font Awesome
Security
HSTS
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Sentry
CMS
Wix
Customer Support
Zendesk
Performance
Lazy Loading, Priority Hints
Traffic & Audience
ampersandpeople.com receives approximately 1.3K monthly visitors and ranks #13,045,471 globally. The website has a bounce rate of 38% with visitors viewing an average of 1.0 pages per visit. Users spend an average of 0:00 on the site.
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