While consumer telehealth giants like Teladoc and Amwell battle for direct-to-patient market share, AmplifyMD is quietly building the essential infrastructure for hospitals to run their own virtual care at scale. This isn't about convenience; it's about clinical necessity.

"AmplifyMD isn't competing with Teladoc; they're the invisible infrastructure powering hospital telehealth."

The keyword strategy reveals their true positioning. They rank for 'amplifymd' (180 monthly searches) but don't compete with 'teledoc' (29,880) or 'amwell' (10,330). This is intentional. They're not playing the consumer awareness game; they're winning the institutional procurement battle where decision-makers don't Google 'telehealth'—they search for the platform their CIO recommended.

• EHR-integrated architecture solves the #1 hospital telehealth pain point
• Lean 34-person team achieving $7.4M revenue (~$217k/employee)
• Direct traffic dominance signals strong B2B relationships
• Focused on hospital systems, not direct-to-consumer competition