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amrutam.co.in

33 technologies
VerifiedGrowingVisit161.2K/mo$14M5633 Tech3 Leads
Deep Dive

Amrutam: The $13M Ayurveda Play

How a direct-to-consumer brand is scaling ancient wellness for modern India

Amrutam isn't just selling Ayurvedic products; they're orchestrating a digital-first wellness movement, scaling from a niche blog to a $13.6M revenue engine with a cult-like following. In a market saturated with synthetic promises, they're betting big on the ancient.

$13.6M
Annual Revenue
161K
Monthly Visits
51%
Organic Traffic
56
Employees

"Amrutam proves that in the wellness space, authenticity scales better than hype. They aren't chasing trends; they're converting search intent for 'amrutham' into a $13M business."

The 'Swastiastu' Community

With 161K monthly visitors, Amrutam commands a massive digital footprint. Their traffic is dominated by branded searches ('amrutam', 'amrutham'), indicating a powerful brand recall. The real story is in the 51% organic traffic—this isn't paid growth; it's earned authority in the Ayurvedic space.

The SEO Moat

Amrutam ranks for highly specific, high-intent keywords like 'amrutam nari sondarya malt' (550 monthly searches). While competitors fight for generic 'ayurvedic products,' Amrutam owns niche health concerns. Their blog acts as a top-of-funnel magnet, pulling users from 'menstrual health' to 'immune support' with surgical precision.

The tech stack reveals a modern D2C playbook: Tailwind CSS for speed, Vite for performance, and PWA capabilities for mobile-first engagement. They aren't building on legacy systems; they're leveraging modern web standards to ensure a seamless user journey from Instagram to checkout.

  • Revenue Engine: $13.6M annually with a lean team of 56.
  • Traffic Quality: 51% organic, signaling strong brand equity and SEO dominance.
  • Niche Dominance: Owns specific search queries (e.g., 'nari sondarya malt') that competitors overlook.
  • Tech Modernity: Uses Vite, PWA, and Tailwind—rare for traditional Ayurvedic brands.
Relies heavily on branded keywords (limited new customer acquisition via broad search).
Builds deep trust through content-led growth (blogs, social proof).
Traffic concentration is undefined (likely India-heavy), risking regional saturation.
Uses modern tech stack to reduce friction in the purchase journey.

The Ayurveda Algorithm

Amrutam isn't just selling oils and malts; they've productized ancient wisdom into a scalable, data-driven commerce engine. For investors, this is a high-margin, high-retention play in a sector that's only getting hotter.

What tech stack does Amrutam use?

54 detected
Error Tracking1
CMS1
Email Marketing1
Customer Support1
Reviews1
E-commerce & Payments2
Web Standards2
Build Tools1
UI Libraries1
JavaScript Libraries1
Frontend Frameworks1
Tracking & Analytics21
G
Google Analytics
G
Google Tag Manager
F
Facebook Pixel
M
Microsoft Clarity
S
Snapchat Pixel
G
Google Tag Manager
S
Snapchat
M
Microsoft Clarity
G
Google Analytics
G
Google DoubleClick
F
Facebook Pixel
G
Google Ads
J
jsDelivr
G
Google APIs
B
Bing
A
Analytics Service
F
Facebook
G
Google Static
A
Amazon CloudFront
N
New Relic
S
Sentry

How much traffic does Amrutam get?

Traffic & Engagement

161.2K
Monthly Visits
2.6
Pages/Visit
1:30
Avg. Duration
52%
Bounce Rate
Monthly Traffic Trend+27%
126.8K
Oct 2025
Oct
137.0K
Nov 2025
Nov
161.2K
Dec 2025
Dec

Traffic Sources

Search
51%
Direct
34%
Social
8%
Referrals
4%
Email
0%
Paid
3%

Where is Amrutam's audience located?

🌍77.5%
🌍15.5%
🌍5.7%
🌍1.3%

What keywords does Amrutam rank for?

5 keywords
1amrutam3.3K vol$0.06
2amrutham5.6K vol$0.24
3amrutam ayurveda370 vol$0.18
4amrutam nari sondarya malt550 vol
5"anal" sex apana vayu190 vol

How is Amrutam's SEO?

Open Graph Image

OG Image preview
og:image

http://amrutam.co.in/cdn/shop/files/only_text_Amrutam_Logo_in_Green-09.png?height=628&pad_color=fff7e2&v=1654240030&width=1200

Meta Tags

title58 chars

Amrutam - Authentic Ayurvedic Products for Health & Beauty

description300 chars

Explore Amrutam’s wide range of Ayurvedic products designed to enhance health and wellness for both women and men. From menstrual health to immune support, hair care, skin care - our natural formulations are crafted to restore balance and vitality. Embrace the power of Ayurveda for a healthier life.

languageEN

H1 Tags

h1Amrutam

Who works at Amrutam?

Loading leads...

What do customers think of Amrutam?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Amrutam

What is Amrutam's Revenue?
Amrutam generates approximately $14M in annual revenue. With 56 employees, that's $243,000 per employee.
What does Amrutam do?
Explore Amrutam’s wide range of Ayurvedic products designed to enhance health and wellness for both women and men. From menstrual health to immune support, hair care, skin care - our natural formulations are crafted to restore balance and vitality. Embrace the power of Ayurveda for a healthier life.
What technologies does Amrutam use?
Amrutam uses 33 technologies across their website including Fonts, Security, Error Tracking. Key technologies include Google Fonts, hCaptcha, HSTS, Sentry.
Who are Amrutam's competitors?
Amrutam's main competitors include RxBenefits, Healthy Lifestyle Brands, Buti Yoga, Elepreneurs, Vitanya Wellness Centers. These companies operate in similar markets and compete for the same customer base.

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About amrutam.co.in

Explore Amrutam’s wide range of Ayurvedic products designed to enhance health and wellness for both women and men. From menstrual health to immune support, hair care, skin care - our natural formulations are crafted to restore balance and vitality. Embrace the power of Ayurveda for a healthier life.

Company Overview

amrutam.co.in
Website
health
Industry
#246,891
Global Rank
161.2K
Monthly Visitors
33
Technologies
3+
Employees

amrutam.co.in Key Pages

Contact amrutam.co.in

Technology Stack

amrutam.co.in uses 33 technologies across their website including Google Fonts, hCaptcha, HSTS, Sentry, and more.

Fonts

Google Fonts

Security

hCaptcha, HSTS, reCAPTCHA

Error Tracking

Sentry

CMS

Ghost

CDN

jsDelivr

Cloud & Hosting

Amazon S3, Amazon Web Services, AWS CloudFront, Cloudflare

Traffic & Audience

161.2K
Monthly Visits
52%
Bounce Rate
2.6
Pages/Visit
1:30
Avg. Duration

amrutam.co.in receives approximately 161.2K monthly visitors and ranks #246,891 globally. The website has a bounce rate of 52% with visitors viewing an average of 2.6 pages per visit. Users spend an average of 1:30 on the site.

The majority of amrutam.co.in's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is amrutam.co.in?
Explore Amrutam’s wide range of Ayurvedic products designed to enhance health and wellness for both women and men. From menstrual health to immune support, hair care, skin care - our natural formulations are crafted to restore balance and vitality. Embrace the power of Ayurveda for a healthier life.
What technologies does amrutam.co.in use?
amrutam.co.in uses 33 technologies including Google Fonts, hCaptcha, HSTS, reCAPTCHA, and 27 more. View the full tech stack analysis above.
How do I contact amrutam.co.in?
You can contact amrutam.co.in via email at [email protected].
What are amrutam.co.in's social media accounts?
amrutam.co.in is active on twitter, youtube, facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
How popular is amrutam.co.in?
amrutam.co.in receives approximately 161.2K monthly visitors and ranks #246,891 globally. Traffic is growing by 17.7% month-over-month.

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This page provides publicly available information about amrutam.co.in. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit amrutam.co.in directly at https://amrutam.co.in.