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Amuse: The Quiet Music Giant
How a Swedish startup scaled to 863K monthly visits without the Silicon Valley hype
While the music industry obsesses over viral TikTok moments, Amuse quietly built a distribution empire serving 340 employees and $15M in revenue. This is the story of the anti-hype music tech company that founders and investors should be watching.
"In an industry obsessed with celebrity, Amuse proves that infrastructure beats influence."
The Growth Engine
With 87,404 backlinks and 863K monthly visits, Amuse has mastered the art of organic growth in a saturated market. Their 4,728 Trustpilot reviews reveal a 4.3/5 rating—exceptional for a B2B music distribution service. The secret? They built tools musicians actually want to use, not just tolerate.
The Team Architecture
Led by interim Chief Distribution Officer Nic Staeger, with Erik Söderblom (CPO) and Kristian Söderberg (Interim CFO), Amuse operates with a lean, product-focused leadership team. Their headcount of 340 suggests a company that has scaled past the startup phase while maintaining agility—rare in music tech where most competitors either stay small or bloat prematurely.
The tech stack reveals their product philosophy: Swiper, Tailwind CSS, and Vite for a modern, fast web experience. Google Analytics and Amplitude power their data decisions. But here's the telling detail—they're using Priority Hints and Lazy Loading. This isn't a company throwing money at infrastructure; it's a team obsessing over performance and user experience, knowing that musicians in developing markets can't afford to wait.
- Built for global accessibility with performance-first architecture
- Trustpilot reviews show genuine user satisfaction (4,728 reviews at 4.3/5)
- Revenue stability at $15M with 340 employees suggests efficient operations
The Infrastructure Play Wins
While competitors chase headlines, Amuse built the rails for music's future. This is what sustainable growth looks like in 2024.
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Reviews (20)
Accurate timing.
Accurate timing.
A great experience
I’ve been using Amuse for a while now and I’ve had a great experience. The interface is intuitive, the service is reliable, and it does exactly what it promises. It’s the perfect solution for anyone looking for simplicity and transparency.
Super genial fue
Super genial
Well done
Well done! I like the easy way to upload my music and IA Music Too
Great experience and very user-friendly
Great experience and very user-friendly
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About amuse.io
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Technology Stack
amuse.io uses 19 technologies across their website including Font Awesome, HSTS, Storyblok, and more.
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Font Awesome
Security
HSTS
CMS
Storyblok
Cloud & Hosting
Vercel
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OneTrust
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