anana.com
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The 35-Person Powerhouse You Haven't Heard Of
Anana is quietly generating $4.1M in revenue with zero public web traffic. Here's the playbook.
In a world obsessed with viral growth and digital footprint, Anana.com is an anomaly: a £4.1M revenue business with literally zero measurable web traffic. This isn't a failure of marketing; it's a masterclass in B2B service delivery.
"Anana proves that in high-stakes IT infrastructure, a referral network beats a SEO strategy every single time."
The Invisible Customer
Anana's customer base is invisible to the public web because they operate in the high-stakes world of IT Operations and Infrastructure Support. Their clients—likely enterprise-level organizations—don't browse Google for solutions; they pick up the phone. The team composition, featuring roles like 'IT Infrastructure Lead' and 'Graduate Telecoms Engineer,' reveals a focus on deep technical support rather than productized software. They aren't selling a dashboard; they are selling uptime.
The Anti-Growth Playbook
While startups burn cash on AdWords and content marketing, Anana has built a revenue engine on pure execution. With $4.1M in revenue distributed across just 35 people, the math is compelling: every employee generates roughly $117,000 annually. This lean structure suggests a highly efficient delivery model. They don't need traffic because their retention model is likely built on multi-year support contracts and deep integration with client systems.
The technology stack tells a story of function over flair. They use jQuery, Bootstrap, and core-js—standard, battle-tested tools that get the job done without the overhead of a complex modern frontend framework. This isn't a tech stack for impressing VCs; it's a stack for building internal tools and client portals that work, every time.
- Service-First Model: Revenue is driven by delivery, not acquisition.
- High Value Density: $117k revenue per employee indicates premium service pricing.
- Technical Depth: The team roster suggests expertise in telecoms and infrastructure, not just generic IT support.
The Silent Giant
Anana represents the B2B service layer that powers the internet but rarely gets the spotlight. For founders, it's a reminder: you don't need traffic if you have trust.
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About anana.com
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Technology Stack
anana.com uses 15 technologies across their website including Font Awesome, HSTS, PHP, and more.
Fonts
Font Awesome
Security
HSTS
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PHP
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WordPress
CDN
unpkg
Marketing Automation
Marketo
Traffic & Audience
anana.com receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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