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Andel: The Danish Energy Giant That's Not Just Power
How a 2,697-person co-operative is quietly dominating Denmark's energy and fiber landscape
While most tech giants chase AI and crypto, a Danish co-operative quietly commands a $792.9M revenue stream in the unsexy world of energy and fiber. Andel isn't just another utility—it's a 100-year-old model of ownership that's outmaneuvering modern tech companies.
"Andel proves that co-operative ownership isn't a relic—it's a competitive advantage in infrastructure."
The Co-operative Edge
Andel operates as a Danish andelsselskab—a co-operative where customers are owners. This structure creates a fundamental alignment between revenue and customer satisfaction that traditional corporations can't replicate. When your users are your shareholders, churn becomes a boardroom crisis, not just a KPI.
The Traffic Paradox
With only 12,631 monthly visits, Andel's digital footprint seems modest for a $792M company. But 49% comes from organic search and 42% direct traffic—this isn't a consumer app chasing vanity metrics. It's infrastructure: people search for 'andel energi' (11,200 monthly searches) because they need power, not because they're browsing. The low global rank (#1.7M) reveals a Danish-only focus where they dominate locally without needing global scale.
The 2/5 Trustpilot rating across 59 reviews tells a brutal truth: energy infrastructure is inherently contentious. When you're the incumbent providing essential services, every outage or price hike becomes a public complaint. Unlike startups that can pivot, Andel must balance grid reliability, regulatory compliance, and customer satisfaction—a three-body problem that explains the mediocre rating.
- Dual dominance: Energy + Fiber in a single co-operative structure
- Customer-owners: The andelsselskab model creates natural alignment
- Local monopoly: 100% Danish traffic indicates regional fortress
- Steady growth: 130+ monthly searches for CSR reports show transparency
The Quiet Giant
Andel represents the Danish dream: infrastructure that serves people, not shareholders. While tech chases disruption, this co-operative builds the foundation—power and fiber—that everything else runs on. In an era of platform capitalism, Andel's 100-year-old model might be the most innovative thing in the room.
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https://andel.dk/wp-content/uploads/cropped-Andel_Roedsand_sep_2023__DSC1602-representation-1.jpg
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Andel
Andel er Danmarks ledende energi- og fibernetkoncern. Vi er også et andelsselskab og en koncern med datterselskaber.
Andel - En koncern med formål
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Reviews (3)
Great customer experience
Very satisfied with my customer experience. After making a mistake of overpaying the monthly invoice I had absolutely no problem retrieving it back to my account. Professional and kind consultant on the phone also helped me set-up an automatic payment to avoid human mistake in the future. Well done, thank you!
Hi Nina Thank you for your review. We are happy that you had a good experience with our subsidiary Andel Energi. You are very welcome the next time you write a review, do it on their trutpilot page so they can see it. You can find their trustpilot page here: https://dk.trustpilot.com/review/andelenergi.dk We wish you a good day Sincerely, Julie
I have gotten very good customer…
I have gotten very good customer service from Kim in Andel, very clear and good English and very helpful service.
Hi Zeynep Thank you for your review. We are happy that you had a good experience with our subsidiary Andel Energi. You are very welcome the next time you write a review, do it on their trutpilot page so they can see it. You can find their trustpilot page here: https://dk.trustpilot.com/review/andelenergi.dk We wish you a good day Sincerely, Julie
Andel is spreading false information…
Andel is spreading false information about nuclear power. For some reason Andel uses money on a campaign against nuclear power. This is not acceptable and is hurting the conversion to green and stable energy. Andel makes more money on unstable energy. They want to prevent stabile energy from nuclear energy to be build in Denmark Stay away from all services and products from Andel.
Hi Kåre We are sorry that you see are campaign as false. We have made a great effort to check the facts. You're welcome to read more here about why nuclear power is not the way forward in Denmark: https://vbn.aau.dk/ws/portalfiles/portal/534311584/Fakta_om_atomkraft_V2_FINAL.pdf. We don't claim to have all the answers - but we want to ask the right questions. And we want to do so on an informed basis with an eye for both facts, economics, the environment and Danes' attitudes towards the future energy supply. That's why we encourage you with the campaign to "read the fine print" before concluding that nuclear power is a solution in a Danish context. I hope you find my answer useful. Sincerely Amalie
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About andel.dk
Andel er Danmarks ledende energi- og fibernetkoncern. Vi er også et andelsselskab og en koncern med datterselskaber.
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andel.dk uses 18 technologies across their website including Font Awesome, PHP, WordPress, and more.
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Traffic & Audience
andel.dk receives approximately 12.6K monthly visitors and ranks #1,784,697 globally. The website has a bounce rate of 61% with visitors viewing an average of 2.0 pages per visit. Users spend an average of 0:22 on the site.
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