angara.com
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Angara: The Unsung Giant of Colored Gemstones
A $11.8M revenue powerhouse quietly dominating the niche of colored jewelry.
While the diamond market is saturated with giants like Blue Nile, a quiet powerhouse has been steadily capturing the hearts—and wallets—of jewelry lovers. Angara isn't just selling rings; they are selling the story of color, leveraging a specialized niche to generate $11.8M in revenue with a lean team of 58.
"Angara isn't fighting the diamond giants; they're coloring outside the lines of a crowded market."
The SEO Moat
With 60,235 backlinks and nearly 2M monthly visits, Angara has built a formidable organic engine. Interestingly, their top keyword isn't even their brand—it's 'Blue Nile,' capturing 86,170 monthly searches. They are effectively intercepting high-intent traffic looking for the industry leader, converting curiosity into clicks with a specialized promise of 'color.'
The Trust Equation
In an industry plagued by skepticism, Angara boasts 2,897 Trustpilot reviews with a 4.7/5 rating. This social proof is their primary conversion driver. With 47% direct traffic, nearly half of their visitors are returning customers or brand-loyalists who bypass search engines entirely—indicating high satisfaction and repeat purchase behavior.
The company's tech stack reveals a modern, performance-focused approach. They utilize Tailwind CSS and Bootstrap for rapid UI development, Swiper for mobile-optimized carousels, and RudderStack for sophisticated customer data pipelines. This isn't a legacy e-commerce platform; it's a data-driven machine designed to optimize the user journey from blog to cart.
- Niche Dominance: Specializing in colored gemstones (sapphires, rubies, emeralds) avoids direct price wars with diamond aggregators.
- High-Intent Traffic: Successfully captures competitor keywords like 'Blue Nile' to siphon market share.
- Lean Operations: Generates $11.8M revenue with just 58 employees, implying high revenue per employee (~$203k).
The Blueprint for Niche Domination
Angara proves that in a commodity market, specificity is the ultimate competitive advantage.
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Open Graph Image
https://static.angara.com/assets/angara/angara-jewelry.jpg
Meta Tags
Angara Jewelry: Celebrate Life’s Precious Moments With Color
Shop the finest handcrafted colored gemstone, diamond & pearl jewelry, customized to reflect your style.
H1 Tags
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Angara
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Reviews (20)
Easy website good customer services and…
Easy website good customer services and follow up . Lovely products 😍
Hi Elizabeth, Thank you so much for your kind words. We’re delighted to hear you found our website easy to navigate and enjoyed the service and follow-ups. It brightens our day knowing you loved the products. If you ever need any assistance, please don’t hesitate to reach out to us at [email protected]
Excellent easy to use my wife is very…
Excellent easy to use my wife is very happy.
Hello Franjo, Thank you for your review. We're glad that you had an amazing shopping experience with us. We anticipate seeing you again shopping with us.
Nice experience thankyou
Nice experience
Hello Susan, Thank you for your review. We're glad that you had a wonderful and nice shopping experience with us. We hope you enjoy your new jewelry!
Easy to use website
Easy to use website
Hello Sarah, Thank you so much for your feedback. We’re glad to know you found our website easy to use — it means a lot to us. If you have any suggestions or need assistance with anything, we’re always here to help.
Customer service team had done a great…
Customer service team had done a great job to follow up my parcel delivery. They truly care about customers need. Thank you to the members: Sheldon, Nick, Matt
Hi Andy, Thank you so much for your kind words and for taking the time to share your feedback. We’re delighted to hear that our customer service team was able to support you with your parcel delivery. If there’s anything else we can assist you with, please don’t hesitate to reach out.
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About angara.com
Shop the finest handcrafted colored gemstone, diamond & pearl jewelry, customized to reflect your style.
Company Overview
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Technology Stack
angara.com uses 17 technologies across their website including UserWay, Google Fonts, HSTS, and more.
Accessibility
UserWay
Fonts
Google Fonts
Security
HSTS
Privacy & Consent
OneTrust
Email Marketing
Klaviyo
Advertising
Microsoft Ads
Traffic & Audience
angara.com receives approximately 1.9M monthly visitors and ranks #27,614 globally. The website has a bounce rate of 58% with visitors viewing an average of 3.4 pages per visit. Users spend an average of 1:55 on the site.
The majority of angara.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about angara.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit angara.com directly at https://angara.com.