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anglr.com
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The Bullseye Tracker Paradox
How a 4-person fishing app is quietly winning the water
In a market dominated by heavyweights like Fishbrain and iAngler, a tiny startup called ANGLR claims to be the #1 fishing app on the water. With only 4 employees and $300k in revenue, they aren't fighting for market share—they're building a cult around precision.
"They aren't trying to be the social network of fishing; they're building the command center for the serious angler."
The Bullseye Obsession
ANGLR's secret weapon isn't the app itself—it's the proprietary Bullseye rod tracker. While competitors focus on social sharing and catch logs, ANGLR hardware tracks exact casting distance and accuracy. This turns fishing from a casual pastime into a data-driven sport, appealing directly to competitive bass anglers who obsess over repeatable success.
The SEO Mirage
Despite claiming the top spot in app stores, their traffic reveals a different story. With only 4,500 monthly visits, their dominance is niche, not viral. However, the quality of traffic is exceptional. Ranking for high-intent keywords like 'bass fishing line recommendations' (290 volume) suggests they capture users who are already deep in the buying funnel, not just browsing.
The tech stack tells the story of a lean, pragmatic team. They use Tailwind CSS for rapid UI development and Lucky Orange for session recording—likely to manually watch how users interact with their complex mapping features. This isn't a VC-backed behemoth burning cash on enterprise tools; it's a scrappy team optimizing every pixel for conversion.
- Hardware-Software Integration: The Bullseye tracker creates a sticky ecosystem that pure software apps can't replicate.
- High-Intent SEO: They rank for commercial keywords, not just informational ones, driving qualified leads.
- Extreme Leanness: 4 employees generating $300k revenue implies $75k revenue per employee—a highly efficient model for early-stage tech.
The Silent Giant Strategy
While everyone fights for the casual user, ANGLR owns the serious angler.
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ANGLR | Live For The Water & Unlock Your Fishing Potential
Anglr’s fishing technology elevates your trips through one-of-kind features designed to compliment each step of the fishing journey.
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About anglr.com
Anglr’s fishing technology elevates your trips through one-of-kind features designed to compliment each step of the fishing journey.
Company Overview
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Technology Stack
anglr.com uses 13 technologies across their website including Google Fonts, HSTS, Ghost, Webflow, and more.
Fonts
Google Fonts
Security
HSTS
CMS
Ghost, Webflow
Cloud & Hosting
AWS CloudFront
Analytics & Marketing
Lucky Orange, Google Tag Manager, Google Analytics
Performance
Lazy Loading
Traffic & Audience
anglr.com receives approximately 4.5K monthly visitors and ranks #3,579,158 globally. The website has a bounce rate of 34% with visitors viewing an average of 2.4 pages per visit. Users spend an average of 1:23 on the site.
The majority of anglr.com's traffic comes from .
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