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Anko: Kmart's Silent Innovation Engine
Inside the $114M global capability center powering Australian retail giants
While shoppers browse Kmart aisles, a 402-person powerhouse in India quietly powers their entire digital experience. Anko isn't just a backend—it's Kmart Group's secret weapon for retail innovation at scale.
"Anko proves that the most valuable tech companies aren't always consumer-facing—sometimes they're the invisible infrastructure powering billion-dollar retail empires."
The Kmart Group's Digital Spine
Anko operates as the global capability center for Australia's iconic Kmart Group. While the parent company generates billions in retail sales, Anko handles the complex tech stack that makes it all work. This isn't outsourced IT—it's a strategic in-house innovation lab with full ownership of customer experience, data platforms, and retail operations technology. The 402-person team represents a focused investment in high-impact engineering talent.
The SEO Goldmine They're Sitting On
With 24,440 monthly searches for 'anko' and 1.2M+ for 'kmart', Anko's digital footprint is massive but underexploited. The site captures 35% direct traffic and 48% organic search—strong numbers for a capability center, but reveals untapped potential. The keyword gap is telling: 'careers anko' gets just 140 searches monthly. They're dominating brand awareness but missing the talent acquisition wave. This is a classic B2B2C play with B2B blind spots.
- Built with modern stack: Tailwind, Bootstrap, jQuery, PWA capabilities
- Leverages Zendesk for customer experience infrastructure
- Uses Priority Hints and Lazy Loading for performance optimization
- Active LinkedIn presence signals growing employer brand investment
Anko represents a fascinating case study in corporate innovation structure. Rather than outsourcing tech to vendors or building scattered teams, Kmart Group centralized capability into a dedicated center. The $114M revenue suggests they're not just cost centers—they're revenue-generating entities. For founders and investors, this is the blueprint for how large enterprises should structure digital transformation: focused, strategic, and with clear ownership of customer-facing tech.
The Ultimate B2B2C Play
Anko isn't building for consumers—it's building for the 14 million Australians who shop at Kmart weekly. That's scale with purpose.
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Anko – Accelerating retail innovation for Kmart Group
Anko is the global capability center for Kmart Group Australia. We fuel customer experience for iconic Australian retail brands: Kmart, Target and Anko.
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About ankogcc.com
Anko is the global capability center for Kmart Group Australia. We fuel customer experience for iconic Australian retail brands: Kmart, Target and Anko.
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ankogcc.com uses 20 technologies across their website including Leaflet, Google Maps, Font Awesome, Google Fonts, HSTS, reCAPTCHA, and more.
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ankogcc.com receives approximately 6.4K monthly visitors and ranks #3,068,909 globally. The website has a bounce rate of 36% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 0:34 on the site.
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