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Intermedia's AnyMeeting: The Enterprise Trojan Horse
How a 1,483-employee SaaS giant quietly dominates the video conferencing niche
While Zoom and Microsoft Teams fight for headlines, Intermedia's AnyMeeting has quietly built a $332M revenue engine by solving a different problem: not just video calls, but integrated business communication for SMBs who can't afford enterprise complexity.
"Their secret weapon isn't video quality—it's being the 'Swiss Army knife' of business communication for the underserved SMB market."
The SMB Sweet Spot
Intermedia targets the 50-500 employee range where IT resources are thin but communication needs are complex. With 1,483 employees and $332M in revenue, they're perfectly sized to serve SMBs without the bloat of enterprise giants. Their 67% direct traffic suggests strong brand loyalty—these aren't accidental visitors, they're returning customers who've chosen a single platform over point solutions.
The Acquisition Strategy
Intermedia didn't build AnyMeeting from scratch—they acquired it. The tech stack (jQuery, Slick, Tailwind, Bootstrap) reveals a pragmatic approach: use proven, stable technologies rather than chasing bleeding-edge trends. This isn't a startup pivoting; it's an established player optimizing. The 'edweb' keyword (3,100 monthly searches) suggests they've captured specific verticals like education and healthcare where reliability trumps features.
The traffic data tells a revealing story: 35,681 monthly visits with 67% direct traffic. For context, that's incredibly high direct-to-visit ratio compared to typical SaaS platforms that rely heavily on SEO and paid acquisition. This indicates a captive audience—likely customers who've purchased the full Intermedia ecosystem (hosted exchange, cloud PBX, backup) and use AnyMeeting as part of their daily workflow. The 10% organic search traffic suggests they're not aggressively competing for broad video conferencing keywords, but rather capturing their existing customer base.
- Vertical capture: 'edweb' and 'kaplan early learning' keywords show education market penetration
- Brand confusion: 'onmeeting web' typo searches (1,270 volume) reveal brand recognition challenges
- Integrated ecosystem: AnyMeeting isn't sold standalone—it's part of Intermedia's unified communications suite
- Pragmatic tech: Stable, proven stack over cutting-edge frameworks for reliability
The Quiet Giant Strategy
AnyMeeting proves you don't need to win the headline war to win the revenue war. By embedding video conferencing into a broader SMB communication stack, Intermedia has built a defensible, profitable business that Zoom can't easily replicate.
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Intermedia AnyMeeting Video Conferencing Solution Provider | Intermedia
Our AnyMeeting video conferencing solutions has built in collaboration tools to make it easy for participants to share content for interactive meetings.
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About anymeeting.com
Our AnyMeeting video conferencing solutions has built in collaboration tools to make it easy for participants to share content for interactive meetings.
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anymeeting.com uses 15 technologies across their website including Google Fonts, HSTS, unpkg, and more.
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anymeeting.com receives approximately 35.7K monthly visitors and ranks #844,258 globally. The website has a bounce rate of 54% with visitors viewing an average of 2.0 pages per visit. Users spend an average of 1:38 on the site.
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