

aod.cx
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The 12-Person Powerhouse in Healthcare Tech
A $1M revenue company redefining outcomes design with surgical precision
In a market flooded with billion-dollar health tech unicorns, aod.cx operates with terrifying efficiency: 12 people, $1M in revenue, and a laser focus on outcomes design that larger players can't replicate. This isn't just another SaaS company—it's a surgical strike on healthcare documentation.
"They're not building a platform—they're building an outcomes engine. Every dollar of revenue comes from 1.4 people. That's surgical efficiency."
The 12-Person Army
aod.cx proves that size doesn't matter when precision does. With just 12 employees, they've carved out a niche in healthcare outcomes documentation that requires deep domain expertise, not massive headcount. Their team structure is telling: 3 consulting leads, 2 systems analysts, 1 developer, and the rest in customer-facing roles. This isn't a startup burning cash on growth—it's a precision instrument.
The 70-Visit Paradox
Here's the paradox that defines aod.cx: 70 monthly visits with 42% direct traffic. This isn't a company chasing SEO glory—it's a referral-driven business where clients find them through industry networks. The 33% organic traffic suggests they're not optimizing for keywords but for outcomes. This is a business built on reputation, not algorithms.
The leadership team tells the real story. Lisa Werner (Director Consulting Services), Melissa Berkoff (Healthcare Outcomes System Project Manager), and Douglas Birdzell (Software Developer/Network Administrator) represent the three pillars: consulting, implementation, and technical infrastructure. This is a consulting firm that happens to build software, not the other way around.
- 12 employees generating $1M revenue = $83K per employee
- 42% direct traffic = referral-driven business model
- Healthcare outcomes design = high-barrier, high-value niche
- HSTS-only tech stack = security-first, minimal footprint
The Anti-Unicorn
aod.cx proves that in healthcare tech, 12 focused people can outmaneuver 1200. They're not building for exit—they're building for outcomes.
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[ FLEMING-Advanced Outcomes Design ]
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About aod.cx
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Technology Stack
aod.cx uses 1 technologies across their website including HSTS.
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HSTS
Traffic & Audience
aod.cx receives approximately 70 monthly visitors. The website has a bounce rate of 50% with visitors viewing an average of 1.0 pages per visit. Users spend an average of 0:00 on the site.
The majority of aod.cx's traffic comes from .
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