aoec.com
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AoEC: The Quiet Giant of Coaching
How a UK-based training firm dominates a $15B market with 98 employees
In an industry saturated with influencers and certification mills, AoEC.com operates like a stealth operator—generating $16.2M in revenue with just 98 employees while training the next generation of executive coaches. This isn't a startup; it's a precision-engineered machine.
"AoEC proves that in B2B education, depth beats breadth every time."
The Precision Playbook
While competitors chase vanity metrics, AoEC's 26,734 monthly visitors convert at elite rates. Their secret? A laser focus on high-intent keywords like 'team coaching' (1,400 monthly searches) and 'executive coaching certifications uk' (120 monthly searches). This isn't traffic—it's qualified leads.
The Growth Engine
With 49% organic search and 38% direct traffic, AoEC has built a moat where brand recall drives 38% of visits. Their tech stack—jQuery, Tailwind, Bootstrap—suggests a pragmatic approach: reliable tools over bleeding-edge frameworks. They invest in experience, not flashy tech.
The real story is in the numbers that aren't there: no Trustpilot reviews, no flashy backlink campaigns. AoEC operates on reputation and referrals in a $15B coaching industry. CEO Gina Lodge's leadership shows in the efficiency—$165K revenue per employee, far above industry averages for training firms.
- Elite efficiency: $165K revenue per employee
- Dominant in UK market with 'executive coaching certifications uk' ranking
- 49% organic traffic proves strong SEO foundation
- 38% direct traffic indicates powerful brand recognition
AoEC isn't chasing unicorn valuations—it's building a sustainable coaching empire.
For investors: This is a cash-flow positive, market-leading training business with global potential. For founders: Study their SEO and conversion model—it's textbook B2B education done right.
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Meta Tags
Executive Coaching Certification - Accredited Executive Coaching Training Programmes - Academy of Executive Coaching - AoEC
The AoEC is a leading global coaching organisation offering executive coach training, coaching solutions, executive coaching certification and team coaching for organisations and individuals.
Executive Coaching Certification - Accredited Executive Coaching Training Programmes - Academy of Executive Coaching
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About aoec.com
The AoEC is a leading global coaching organisation offering executive coach training, coaching solutions, executive coaching certification and team coaching for organisations and individuals.
Company Overview
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Technology Stack
aoec.com uses 12 technologies across their website including Google Fonts, HSTS, reCAPTCHA, Django, and more.
Fonts
Google Fonts
Security
HSTS, reCAPTCHA
Backend Frameworks
Django
Privacy & Consent
CookieYes
Advertising
Microsoft Ads
Analytics & Marketing
Clarity, Hotjar, Google Tag Manager
Traffic & Audience
aoec.com receives approximately 26.7K monthly visitors and ranks #1,194,228 globally. The website has a bounce rate of 64% with visitors viewing an average of 1.5 pages per visit. Users spend an average of 0:42 on the site.
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