apderm.com
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APDerm: The $45M Dermatology Giant
How a multi-location practice built a digital empire with 62K monthly visitors
In the fragmented world of private healthcare, APDerm isn't just another dermatology practice—it's a $44.7M revenue engine that has mastered the art of digital patient acquisition. While most clinics struggle to fill appointment books, APDerm commands over 62,000 monthly website visitors, proving that in modern medicine, digital presence is as critical as clinical excellence.
"APDerm has cracked the code: treat skin conditions by day, build SEO dominance by night."
The Patient Acquisition Playbook
With 63% of traffic coming from organic search, APDerm has built a content moat that most healthcare providers can only dream of. Their keyword strategy reveals a sophisticated understanding of patient intent—ranking for everything from branded terms like 'APDerm Stoneham' to informational queries like 'how to know if stress is affecting my skin.' This isn't random blogging; it's a calculated capture of high-intent medical search traffic.
The Growth Trajectory
The traffic distribution tells a story of regional dominance. With 86.4% of traffic concentrated in undefined markets (likely their core service areas), APDerm has achieved what most multi-location practices fail to do: dominate locally while building a national digital footprint. Their 467,380 global rank might seem modest, but for a regional healthcare provider, it's a testament to focused, effective SEO.
What makes APDerm's digital strategy particularly brilliant is their technical execution. Their tech stack—featuring Tailwind CSS, Bootstrap, and Cloudflare—prioritizes speed and reliability, critical factors for users searching for urgent dermatological care. The inclusion of Swiper for mobile experience shows they understand that 70%+ of healthcare searches now happen on mobile devices.
- Multi-specialty approach: Medical, cosmetic, and surgical dermatology under one roof
- Dual audience strategy: Serving both adults and children expands their addressable market
- Insurance-friendly positioning: 'Most insurance plans accepted' removes a major friction point
- Content-led growth: 570 monthly searches for stress-skin connection queries captured
The Verdict: A Healthcare Digital Playbook Worth Studying
APDerm proves that traditional medical practices can win at digital without compromising clinical integrity. Their $44.7M revenue and 62K monthly visitors aren't accidents—they're the result of treating digital presence as a core competency, not an afterthought. For founders and investors in healthcare tech, APDerm is a case study in how to scale a service business in a regulated industry.
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Medical, Cosmetic & Surgical Dermatology - Treating Adults & Children | APDerm
Board Certified Dermatologists offering medical, cosmetic, and surgical dermatology services. Appointments are available. Most insurance plans accepted.
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About apderm.com
Board Certified Dermatologists offering medical, cosmetic, and surgical dermatology services. Appointments are available. Most insurance plans accepted.
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apderm.com uses 10 technologies across their website including Adobe Fonts, Cloudflare, Google Analytics, and more.
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Traffic & Audience
apderm.com receives approximately 62.4K monthly visitors and ranks #467,380 globally. The website has a bounce rate of 43% with visitors viewing an average of 3.0 pages per visit. Users spend an average of 1:01 on the site.
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