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Aperture: The Silent Empire of Forensics
How a portfolio model is quietly consolidating the fragmented expert witness market
In the high-stakes world of legal disputes, evidence is king—but the experts who interpret it are the true royalty. Aperture isn't just another forensic firm; it's building a national powerhouse by acquiring the best, proving that in the fragmented world of expert testimony, scale is the ultimate competitive advantage.
"Aperture isn't selling forensics; they're selling institutional trust at scale."
The Portfolio Playbook
Aperture’s model is deceptively simple but powerful: acquire best-in-class forensic companies and let them operate under a unified brand. With 197 employees and $21.7M in revenue, they’ve achieved a revenue-per-employee ratio of ~$110k—solid for a service-heavy business. But the real play is consistency. Law firms don’t want to vet a dozen independent experts; they want one phone call that guarantees quality, regardless of the accident type or jurisdiction. Aperture is becoming that phone call.
The Traffic Paradox
Here’s the anomaly: 45% of traffic is direct, but 44% is organic. In a niche B2B industry, this suggests a powerful brand pull. The top keyword isn’t even a service term—it's 'aperture' (61,870 monthly searches). That’s brand recognition bleeding into a commodity market. They’re not just bidding on 'forensic expert'; they're becoming the category. The fact that 'will miller aperture' (370 monthly searches) and 'bryan randles' (230 monthly searches) are top keywords hints at star power within their portfolio—individual experts with their own followings.
The tech stack reveals a modern, data-driven operation. Google Analytics and Tag Manager for tracking, HubSpot for CRM and marketing automation, and Prismic for headless CMS. This isn't a legacy firm running on spreadsheets; they're instrumenting every client touchpoint. The use of LinkedIn Insight Tag is particularly telling—they're targeting decision-makers (lawyers, insurance adjusters) with surgical precision on the world's largest professional network.
- The 'Partnership Model' is their moat: It allows local expertise to thrive while leveraging national scale for back-office and sales.
- Key leadership includes a President/CEO (Robert Joyce) and a CFO (Jeremy Donelan)—a structure that screams operational maturity and readiness for further M&A.
- The presence of a VP of Strategic Operational Improvements (Kelly Golda) signals they're not just acquiring; they're actively optimizing acquired businesses.
The Verdict: A Platform Play in Disguise
Aperture is a buy-and-build platform targeting a $10B+ fragmented market. Their model is scalable, defensible, and perfectly positioned for the digital transformation of legal services. For investors, this is a classic roll-up with a modern tech backbone. For founders in the forensic space, Aperture is either the exit they’ve been waiting for—or the competitor they can’t outspend.
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Aperture / Forensic Experts and Specialized Analysis
Aperture is a national portfolio of best-in-class forensic companies providing full-service expert analysis. Aperture’s mission is driven by a Partnership Model that provides strength, consistency and scale.
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About aperturellc.com
Aperture is a national portfolio of best-in-class forensic companies providing full-service expert analysis. Aperture’s mission is driven by a Partnership Model that provides strength, consistency and scale.
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aperturellc.com uses 10 technologies across their website including Adobe Fonts, Google Fonts, HSTS, reCAPTCHA, Prismic, and more.
Fonts
Adobe Fonts, Google Fonts
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HSTS, reCAPTCHA
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Prismic
Marketing Automation
HubSpot
Advertising
LinkedIn Insight Tag
Analytics & Marketing
Google Tag Manager, Google Analytics
Traffic & Audience
aperturellc.com receives approximately 11.6K monthly visitors and ranks #1,742,935 globally. The website has a bounce rate of 27% with visitors viewing an average of 3.1 pages per visit. Users spend an average of 4:46 on the site.
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